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»iHeartMedia

Comic: Game Of Pods

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // February 8th, 2019 //
»
2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and... Continue reading »
by Alison Weissbrot // December 28th, 2018 //
»
iHeartMedia To Acquire Programmatic Radio Platform Jelli

Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed. iHeartMedia has been working with Jelli since 2015 to power its private marketplace, SoundPoint, which represents programmatic inventory on its 850 broadcast radio stations. Jelli also powers Katz Expressway, the independent programmatic marketplace run by radio... Continue reading »
by Alison Weissbrot // November 19th, 2018 //
»
The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last... Continue reading »
by Alison Weissbrot // May 17th, 2018 //
»
App Annie Helps iHeartRadio Take Action On App Store Reviews

IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer retention strategy and product road map. “We give our users a little taste of what [the app] could be and then let them help design the road map for features and functionality,” said Rob Rowe, SVP of... Continue reading »
by Alison Weissbrot // September 26th, 2017 //
»
iHeartRadio Hooks Up With Art19 To Bring Better Measurement To Podcasting

The rapidly growing podcast industry is struggling with a dearth of listenership data. To help shed light on how listeners engage with podcast ads, iHeartRadio is joining forces with Art19, a platform that partners with publishers to host their podcasts and measure ad performance via API integration. Art19 will now syndicate its hosted podcasts on... Continue reading »
by Alison Weissbrot // January 25th, 2017 //
»
Why Digital Hasn’t Killed The Radio Star

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener,... Continue reading »
by Alison Weissbrot // January 6th, 2017 //
»
Radio Companies Collaborate On Audience Measurement Solution

Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data... Continue reading »
by Ross Benes // July 22nd, 2016 //
»
iHeartMedia Puts Music Fans At The Center Of Its Campaigns

IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber... Continue reading »
by Alison Weissbrot // July 1st, 2016 //
»
Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory... Continue reading »
by Alison Weissbrot // April 11th, 2016 //
»
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