Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
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The News In Europe Sues Google; Are IP Addresses Worth Saving?
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
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- apple
- Axel Springer
- blockgraph
- CIMM
- comcast
- Comcast Advertising
- Essence Media
- Frank Slootman
- freewheel
- Geradin Partners
- Go Addressable
- Google Ads
- Google network
- google search
- iHeartMedia
- Jon Watts
- LiveRamp
- Neeva
- rampup
- Refinery29
- Sarah van Mosel
- Schibsted Media
- SiriusxM
- Snowflake
- Sridhar Ramaswamy
- Stek
- Stitcher
- vice
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A Marketer’s Guide To Generative AI Startups
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
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- “Everything Everywhere all at Once”
- accenture
- adobe
- AdsWizz
- Aflorithmic
- amazon
- Anastasis Germanidis
- Andrew Frank
- Anthropic
- Arushi Jain
- AudioGO
- AudioStack
- Barbie
- Bard
- Blend AI
- Bria.ai
- Brian Brown
- Bulgari
- CBS
- ChatGPT
- Claid.ai
- Clipdrop
- Code and Theory
- Cohere
- Conversation.ai
- Copy.ai
- Creatopy
- Daiso
- Dave DiCamillo
- Demandwell
- dentsu
- ElevenLabs
- Faire
- featured
- Freepik
- Gartner
- Gemini
- Gen-1
- Gen-2
- generative AI startups
- Getty Images
- google analytics
- google cloud
- Google Imagen3
- Google PaLM2
- GPT-4
- havas
- Hennessy
- Hikari Senju
- HuggingFace
- iHeartMedia
- ipg
- Japan Airlines
- Jarvis
- Jasper AI
- large language model
- Lauren Sudworth
- LG Electronics
- lionsgate
- LLM
- marketers guide
- Meghan Keaney Anderson
- microsoft
- Mistral
- Mod Op
- Mountain Dew
- Movable Ink
- Munch
- netflix
- New Balance
- Omneky
- omnicom
- OpenAI
- Oren Kandel
- Pencil
- Persado
- Photoroom
- Phrasee
- porsche
- publicis
- Publicis Groupe
- razorfish
- Rembrand
- Remove.bg
- Runway
- Saleen Automotive
- shutterstock
- SiriusxM
- SoftBank
- Sony Music
- Stability AI
- Stability SDXL1.0
- Stable Diffusion
- Stagwell
- Synthesia
- TensorTour
- Tessa Burg
- The Brandtech Group
- Timo Kunz
- Typeface
- Warner Bros.
- Wayfair
- Wieden+Kennedy
- Will Hanschell
- WPP
- Zomato
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Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads
On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.
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Frequence Adds Digital Audio To Its Local Media Repertoire
Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.
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Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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iHeartMedia Hearts Marketers
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.
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Spreaker Wants To Be The Google AdSense Of Podcasts
Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.
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A Bull Or Bear On TTD?; Part Of A Balanced Breakfast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.
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OPINION: The Sell SiderPodcasters Deserve A More Open Ad Ecosystem
Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But for podcasters to get the most value out of DAI, they need an open environment. Using DAI within a walled garden makes it harder to get the full benefit of great innovation, writes Jon Stephenson, Founder and CEO of SoundStack.
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