»iHeartMedia

IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There

Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts. It’s a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal... Continue reading »

by Allison Schiff // May 5th, 2021 //

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IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially... Continue reading »

by Allison Schiff // April 16th, 2021 //

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Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping... Continue reading »

by Monica Bhalla // March 11th, 2021 //

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The Big Story: Tax Time!

Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how... Continue reading »

by Ryan Joe // February 19th, 2021 //

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rian Kaminsky, chief data officers and president of revenue and data operations, iHeartMedia

IHeartMedia On Its Acquisition Of Triton And Why It’s All In On Programmatic

IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $230 million is only the most recent example of its big bet on podcasting. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platform... Continue reading »

by Allison Schiff // February 17th, 2021 //

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iHeart Acquires Programmatic Audio Marketplace Triton Digital For $230 Million

And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before,... Continue reading »

by Allison Schiff // February 17th, 2021 //

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Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »

by Monica Bhalla // January 5th, 2021 //

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Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of... Continue reading »

by Monica Bhalla // December 3rd, 2020 //

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Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa... Continue reading »

by Monica Bhalla // June 24th, 2020 //

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