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»Sprint

NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related... Continue reading »
by AdExchanger // September 18th, 2020 //
»
Not Giving Up On Its DMP: Adobe Intros Predictive Segments For Audience Manager

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month,... Continue reading »
by Allison Schiff // May 20th, 2020 //
»
FCC Blesses Sprint/T-Mobile Merger; Zuckerberg Defends Political Ads On Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race To 5G  Sprint and T-Mobile’s $26 billion merger was approved by the Federal Communications Commission on Thursday. The vote came in 3-2 along party lines, with both Democratic commissioners opposing the deal. The companies still face a legal battle from state attorneys... Continue reading »
by AdExchanger // October 18th, 2019 //
»
IAB Gears Up For CCPA; Vodafone Ramps Up In-House Media Team

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech... Continue reading »
by AdExchanger // September 30th, 2019 //
»
DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger

The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain prepaid wireless assets to Dish... Continue reading »
by Allison Schiff // July 26th, 2019 //
»
Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai bestowed his blessing on the deal earlier this week. If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T,... Continue reading »
by Allison Schiff // May 23rd, 2019 //
»
Sprint Sells Mobile Ad Unit To InMobi

Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi to... Continue reading »
by Allison Schiff // October 17th, 2018 //
»
How Nat Geo Aligns Cross-Platform Content To The TV Tentpole

National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
»
Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns

Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather... Continue reading »
by Allison Schiff // October 5th, 2017 //
»
Sprint Scores Engagement With Mobile Wallet

Sprint is starting to see the mobile wallet as a natural complement to and extension of its native app. Mobile wallet is on a user’s device by default – Apple Pay on iOS and Android Pay on Android – which creates a lower barrier to entry for brands that don’t have an app or want... Continue reading »
by Allison Schiff // July 27th, 2016 //
»
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