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»outbrain

The Big Story: The More Things Change …

The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same... Continue reading »
by Ryan Joe // September 10th, 2020 //
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The Taboola/Outbrain merger will no longer happen.
The Taboola/Outbrain Merger Is Off – Here’s Why

“You’ll Never Guess Which Two Content Recommendation Engines Have Decided NOT To Merge!” No need to click, we’ll tell you. The Taboola/Outbrain merger will no longer happen. There are two primary reasons why the deal will not move forward, according to a source directly familiar with the matter but unable to speak publicly due to... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by AdExchanger // July 23rd, 2020 //
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Google, Twitter Lift Coronavirus Ad Ban; Facebook Offers Grants To SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can... Continue reading »
by AdExchanger // April 6th, 2020 //
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TikTok Snubs Campaign Ads; Outbrain And Taboola To Merge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He... Continue reading »
by AdExchanger // October 4th, 2019 //
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Can Outbrain Move Away From Clickbait?

Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is, your in-laws are sharing fake news and whenever Facebook stirs, many of the little pubs worry about getting crushed. But Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share... Continue reading »
by Ryan Joe // March 15th, 2018 //
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Outbrain Acquires Native DSP Zemanta

Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying the groundwork for Outbrain to position itself as a leader in the still-nascent programmatic native ecosystem. Outbrain bought the DSP because it expects native advertising to become larger than display advertising in... Continue reading »
by Sarah Sluis // July 25th, 2017 //
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How Private Exchanges Are Changing The Standards For Programmatic Native

Programmatic native is cleaning up its act. Content recommendation engines like Taboola and Outbrain provide an easy incremental revenue stream for publishers. But their cost-per-click model, which favors performance over quality, enables traffic arbitrage and creates brand safety risks. To account for those concerns, native exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct... Continue reading »
by Alison Weissbrot // May 15th, 2017 //
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Brooklinen Finds Shoppers By Promoting Content With Outbrain’s Lookalike Audiences

Promoting reviews and content featuring Brooklinen’s bed sheets drives results for the direct-to-consumer brand. “We’ve struck a nerve with the consumer that does research,” said Justin Lapidus, general manager of Brooklinen. The company has grown by a factor of 10 during the past two years, and it raised $10 million in Series A financing in... Continue reading »
by Sarah Sluis // May 15th, 2017 //
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How Legacy Real Estate Giant CBRE Went All-In On Digital

Despite being one of the world’s largest commercial real estate firms, CBRE has a low profile in digital media. Until 2014, all of the 110-year-old company's marketing was executed through traditional media. Then it hired Paul Suchman as chief marketing officer. An agency vet with a history at Young & Rubicam, OgilvyOne and BBDO, Suchman... Continue reading »
by Alison Weissbrot // November 7th, 2016 //
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