Home The Big Story Bot Or Not?

Bot Or Not?

SHARE:

Digital media company Nubai Ventures is taking ad platform Outbrain to court.

Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link placements on high-performing sites.

That premium, by the way, allegedly amounts to just around five cents per click. Sure, it’s only pennies, but those cents add up quickly across hundreds of thousands of clicks.

The lawsuit, filed March 11 with the New York State Supreme Court, is an example of “a long-term business relationship turning sour,” says Associate Editor Anthony Vargas.

Jamarlin Martin, Nubai’s founder and CEO, told Vargas he had a positive-enough experience buying traffic from Outbrain for his previous company, Moguldom Media Group. In fact, Martin, who calls himself a “pioneer of arbitrage,” had a partnership with Outbrain going back more than a decade.

And because of past success, he wanted to run the same audience traffic acquisition plays at Nubai. But this time, things didn’t go as planned. Nubai ended its relationship with Outbrain in April 2023.

Beyond seeking damages, Nubai hopes that a monetary judgment in its case will create a chilling effect that stops content recommendation platforms from selling bot traffic.

Then, we dig into why the Joint Industry Committee (JIC) and the Media Rating Council (MRC) issued a joint statement this week. Both the MRC and JIC set cross-platform video measurement standards, but they’re not competing or undermining each other. In fact, they say they share a goal: to establish TV and video measurement transparency.

But the JIC and MRC have been the subject of “a bunch of finger-pointing and infighting” among currency providers, says Associate Editor Alyssa Boyle.

So the organizations decided to clear the air – and hopefully put an end to the squabbling.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.