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»chromium

Does The Web Need More Browser Engines?; Tracking Consent Is Still Very Messy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end... Continue reading »
by AdExchanger // January 28th, 2020 //
»
Amazon Adds Upper-Funnel Brand Metrics; Hulu Counters Netflix With Price Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had never... Continue reading »
by AdExchanger // January 24th, 2019 //
»
 

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