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Amazon Adds Upper-Funnel Brand Metrics; Hulu Counters Netflix With Price Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had never... Continue reading »
by AdExchanger // January 24th, 2019 //
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