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»browsers

Facebook’s ARPU Tops $41 In North America, But Ad Targeting ‘Headwinds’ Haven’t Dissipated

Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in... Continue reading »
by Allison Schiff // January 29th, 2020 //
»
Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the... Continue reading »
by Allison Schiff // October 21st, 2019 //
»
Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed... Continue reading »
by Allison Schiff // October 5th, 2018 //
»
Vizury Pushes Into Browser Notifications To Help Boost Re-engagement

Push is generally the purview of mobile apps, but Vizury wants to give ecommerce players the ability to take advantage of browser-based notifications. The Bangalore, India-based digital CRM company released a tool out of beta on Thursday that segments and retargets users with messages informed by a blend of in-app behavior and website visit data.... Continue reading »
by Allison Schiff // September 22nd, 2016 //
»
Battle Lines Drawn: We’re Not All About Blocking Ads, Says No. 1 Ad Blocker

Contrary to the image the name conjures, browser plugin Adblock Plus says it’s not out to kill all the ads on the Internet. Company co-founder and CEO Till Faida told AdExchanger that some 61 million people have downloaded Adblock Plus to date, and it sees, on average, 270,000 downloads per day. “There is demand to... Continue reading »
by Kelly Liyakasa // September 30th, 2013 //
»
Casale Finds Browsers' 'Do Not Track' Reduced Cookie Values

As Mozilla's Firefox joins Microsoft's Internet Explorer in rejecting third party cookies by default, it's very likely that winning bid prices for real-time bidding will continue a decline Casale Media began noticing in the second half of last year. According to Casale Media's quarterly index, there appeared to be a small drop in the percentage... Continue reading »
by David Kaplan // April 11th, 2013 //
»

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