RAG is a recently developed process to ingest, chunk, embed, store, retrieve and feed first-party data into AI models. Here’s how to use these tools to inject first-party data into your next AI-enabled campaign.
In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.
In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.
We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
