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»microsoft

Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those… Continue reading »
by AdExchanger // August 4th, 2022 //
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Microsoft Barely Discusses Netflix Deal, Says Azure Is Its Biggest Growth Potential

Microsoft’s selection as Netflix’s ad sales partner of choice single-handedly set the stage for Netflix’s last quarterly earnings report. But Microsoft hardly brought up the deal at all when it closed out its 2022 fiscal year on Tuesday. It attributes a good chunk of its current growth to its cloud business.
by Alyssa Boyle // July 27th, 2022 //
»
The Big Story: Why Netflix Picked Microsoft

Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
by Sarah Sluis // July 21st, 2022 //
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Back To The Future: An Oral History Of Microsoft & Advertising

This article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: The future… Continue reading »
by AdExchanger Guest Columnist // July 19th, 2022 //
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DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move… Continue reading »
by AdExchanger // July 15th, 2022 //
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Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although… Continue reading »
by AdExchanger // July 11th, 2022 //
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AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
by Anthony Vargas // July 5th, 2022 //
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Senators Fight Over A Consumer’s Right To Sue Businesses; Will Apple End Fingerprinting?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Sue Me One of the myriad sticking points standing in the way of a US federal privacy law is the question of whether people will be able to sue tech companies in open court. Terms of service often stipulate that signatories give… Continue reading »
by AdExchanger // June 3rd, 2022 //
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The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign.  “Turn top-performing videos into ads,” is how TikTok puts it in a release.… Continue reading »
by AdExchanger // May 19th, 2022 //
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The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register… Continue reading »
by AdExchanger // May 6th, 2022 //
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