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»microsoft

Comic: "How Do You Do, Fellow Kids?"

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // August 7th, 2020 //
»
Microsoft Could Take Over TikTok's Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and... Continue reading »
by AdExchanger // August 7th, 2020 //
»
The Big Story: Is It Safe To Come Out Now?

Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump administration of a ban on the app in the United States, the technology company most associated with office software could become the owner of... Continue reading »
by Allison Schiff // August 6th, 2020 //
»
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading »
by Alison Weissbrot // August 5th, 2020 //
»
Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid,... Continue reading »
by AdExchanger // August 4th, 2020 //
»
A Return To Ads For Microsoft?; Ad Pullback Favors Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns?  Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the... Continue reading »
by AdExchanger // August 3rd, 2020 //
»
France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by AdExchanger // July 23rd, 2020 //
»
Twitch Wins As Microsoft Shuts Down Mixer; Amazon Hiring In Linear TV?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with... Continue reading »
by AdExchanger // June 25th, 2020 //
»
Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa... Continue reading »
by AdExchanger // June 24th, 2020 //
»
‘Do I Really Need That New Smartphone?’ Consumer Tech Brands Adapt Their Marketing For A Changing World

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion... Continue reading »
by Allison Schiff // May 15th, 2020 //
»
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