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»comcast

Google In The News; Comcast Considers A New Smart TV For Its Living Room

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue… Continue reading »
by AdExchanger // July 28th, 2022 //
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Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear).  The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. … Continue reading »
by AdExchanger // July 12th, 2022 //
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Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts.  In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly… Continue reading »
by AdExchanger // June 22nd, 2022 //
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What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
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What Counts As Personal Information?; Comcast Reshuffles Its Media And Tech Teams

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered… Continue reading »
by AdExchanger // March 15th, 2022 //
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NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu

In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their experience. But infrastructure for serving these ads at scale and with accountability has lagged behind advertisers’ interest in capturing the attention of gamers. A new partnership between in-game ad tech company Anzu and NBCUniversal aims… Continue reading »
by Anthony Vargas // March 2nd, 2022 //
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Comcast Picks VideoAmp As The First Alt Measurement Provider To Use Its Data

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But… Continue reading »
by Alyssa Boyle // February 24th, 2022 //
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Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There?  Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says… Continue reading »
by AdExchanger // February 18th, 2022 //
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What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook had won the digital ad market, or so said Stratechery’s Ben Thompson. After Meta’s latest earnings, he reflects on that prediction: The duo did consolidate most online ad revenue. And Google has outgrown everyone else… Continue reading »
by AdExchanger // February 9th, 2022 //
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Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed… Continue reading »
by AdExchanger // January 28th, 2022 //
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