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»comcast

Peacock Unveils Ad Platform With Performance-Style Ads

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads... Continue reading »
by Sarah Sluis // January 17th, 2020 //
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App Ecosystem Sustains Hypergrowth; NBCU Attempts Balancing Act With Peacock

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming... Continue reading »
by AdExchanger // January 16th, 2020 //
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Vox Releases Audience Data Platform; Comcast Might Buy Xumo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Vox’s Forte Are you an advertiser in need of publisher first-party data? Then Vox has a holiday gift for you! The company, which made a big-scale play in 2019 when it merged with New York Media, has launched an advertising platform called Forte... Continue reading »
by AdExchanger // January 2nd, 2020 //
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The Falling Value Of Safari Impressions; The Rise Of Influencer TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wages Of ITP Apple’s long-running effort to stamp out targeted ads on its services has been remarkably effective. Apple’s privacy crusade kicked off in September 2017 with the introduction of Intelligent Tracking Prevention for Safari. Now, two years later, the value of a Safari... Continue reading »
by AdExchanger // December 10th, 2019 //
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LinkedIn's Revenue Surges; Comcast's Peacock Hopes To

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t... Continue reading »
by AdExchanger // October 25th, 2019 //
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FreeWheel Takes On Google; CMOs Expect Budget Increase

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Guns Vs. Google Comcast’s FreeWheel unit told a congressional task force last month that Google used privacy concerns to limit FreeWheel and other video advertising companies from selling ads for its clients on YouTube. Other ad tech and cable companies have spoken out... Continue reading »
by AdExchanger // October 2nd, 2019 //
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NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP

NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven linear TV platform. Here’s what you need to know. Data-driven platform TV targets audiences across local and national buys The new platform is designed to collect and anonymize data across... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
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Harness the Full Capabilities of the Advertising Marketplace with Automation

        This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to... Continue reading »
by AdExchanger Content Studio // September 9th, 2019 //
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Comic: Land Of The Giants

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // August 23rd, 2019 //
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Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront

Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton, NBCU’s CEO Steve... Continue reading »
by Sarah Sluis // July 25th, 2019 //
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