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»BlueConic

Complexity Kills: The Dark Side of Marketing Clouds

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, president and chief operating officer at BlueConic. Today’s marketing technology is vast and complex – much like medicine. Bear with me. Writer Charlie Warzel recently linked to a piece… Continue reading »
by AdExchanger Guest Columnist // February 8th, 2022 //
»
“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic.
Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads to… Continue reading »
by Allison Schiff // January 21st, 2022 //
»
The CDP Market Is Growing Up, With BlueConic COO Cory Munchbach

The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus type of RFP,” says Cory Munchbach, chief operating officer at CDP BlueConic, on this week’s episode of AdExchanger Talks. “You… Continue reading »
by Allison Schiff // December 21st, 2021 //
»
Cory Munchbach, COO, BlueConic
Why App Annie’s Transparency Failings Is An Opportunity For Other Businesses To Look In The Mirror

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare… Continue reading »
by AdExchanger Guest Columnist // September 28th, 2021 //
»
Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was… Continue reading »
by Tony Rifilato // April 19th, 2021 //
»
Cory Munchbach, COO, BlueConic
BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number… Continue reading »
by Allison Schiff // November 2nd, 2020 //
»
Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group,… Continue reading »
by Allison Schiff // January 20th, 2020 //
»
 

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