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»News Media Alliance

NBC Grapples With Connected TV Targeting Error; Google's News Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately it... Continue reading »
by AdExchanger // June 11th, 2019 //
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