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Podcast: All About Dotdash

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured... Continue reading »
by Zach Rodgers // November 14th, 2018 //
»
About.com Retires, Rebrands As Vertical Publisher Group Dotdash

IAC-owned About.com is losing its web 1.0 moniker and rebranding as Dotdash. Dotdash is the umbrella brand behind About.com’s slew of new vertical sites, which includes properties like personal finance-focused The Balance, as well as the health and fitness site, Verywell. Neil Vogel claimed that the vertical reinvention last year is paying dividends. Verywell, for... Continue reading »
by Kelly Liyakasa // May 2nd, 2017 //
»
About.com Pushes To Reinvent As A Vertical Publisher

About.com grew up during the big portal-publisher era that included Yahoo, MSN and AOL. Similar to those other Web 1.0 properties, About.com, too, was acquired – for nearly $300 million in 2012 by IAC – and forced to reinvent in the platform age of Facebook. After a complete site redesign two years ago, About.com is... Continue reading »
by Kelly Liyakasa // September 7th, 2016 //
»
Digital Ads Driving Performance At NYT; And At IAC

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier.... Continue reading »
by AdExchanger // February 5th, 2016 //
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About.com CEO: On A Path Toward Better Programmatic

A year-long effort to redesign About.com and ramp up native ad formats forced the publisher to take a hard look at itself. On the plus side, there was no dearth of content onsite. “We make 6,000-7,000 new pieces of long form content every month and we have a corpus of over 3.5 million articles,” Neil Vogel, About.com's... Continue reading »
by Kelly Liyakasa // September 3rd, 2014 //
»
Saving Content Recommendation From A Click Bait Fate

It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of an article, only to be greeted with the latest tabloid news about Kim Kardashian. With its teasing photo and promise of outrageousness, it takes all your willpower to resist. And you... Continue reading »
by Sarah Sluis // July 18th, 2014 //
»
IAC Showing Revenue Growth; Apple's iAd Rates; WPP ZAPs Value Chain; AdGear Gets Atex For Pub Platform

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. IAC Shows Q1 Results IAC/InteractiveCorp reported strong Q1 results led by - among others - its Ask.com and Match.com businesses as losses narrowed and revenue grew. Also, IAC reported a $1.5 billion treasure trove of cash. That oughta buy a few ad technology companies... Continue reading »
by AdExchanger // April 30th, 2010 //
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