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»victor wong

As The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. Some might not consider the US government to be a technological innovator. Yet as it arguably tracks more information about US citizens than any... Continue reading »
by AdExchanger // April 22nd, 2019 //
»
Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care?

In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution (at least to the extent that it was possible). Marketers who want access to the DoubleClick ID, which ties together data across Google’s properties, will have to use it... Continue reading »
by Alison Weissbrot // June 5th, 2018 //
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Thunder Acquires Adacus, Bringing Targeting And Measurement Automation To Its Platform

Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target and measure dynamic creative campaigns. “Before this acquisition, our success was measured on creative production efficiencies: Are we producing more ads cheaper and faster?” said Victor Wong, CEO of Thunder. “[Adacus] puts us more in... Continue reading »
by Alison Weissbrot // September 14th, 2017 //
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CRM Platforms: What’s Old Is New Again

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Many years ago, customer relationship management (CRM) platforms solidified their position as the systems of record for customer interactions and introduced the concept of data-driven... Continue reading »
by AdExchanger // June 13th, 2017 //
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Why Is Everyone Trying To Kill Rich Media?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Rich media came onto the scene with great fanfare and promise. Moving, interactive creative would certainly be more effective and engaging than static banner ads... Continue reading »
by AdExchanger // June 21st, 2016 //
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Creative And Media Are Talking But They're Missing the Point

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. While leading a recent programmatic creative workshop, I asked attendees two key questions. Who knew if the work they were designing was for a programmatic... Continue reading »
by AdExchanger // February 18th, 2016 //
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Flash In The Pan: Historical Lessons Of Adobe's Macromedia Acquisition

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. Adobe’s 2005 acquisition of Macromedia, along with its flagship products Flash and Dreamweaver, for $3.4 billion in stock, had huge potential. Macromedia’s plan for Flash to... Continue reading »
by AdExchanger // September 28th, 2015 //
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Tech’s Big Three Cash In On Display

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while.... Continue reading »
by AdExchanger // November 1st, 2013 //
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PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company's growth and offering with AdExchanger including trends he's seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you're seeing today which you didn't expect when you started the company? When we first started the company,... Continue reading »
by AdExchanger // February 9th, 2012 //
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