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»Apple TV

Walmart’s Vudu Taps SpotX To Better Target Video Ads

Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the video... Continue reading »
by Kelly Liyakasa // October 2nd, 2017 //
»
How Roku’s Open-Platform Approach Fuels A $100M Media And Ads Business

Roku generated nearly $400 million in 2016 revenue, mostly from standard hardware sales around its devices. But $100 million of its revenue was attributed to Roku’s media licensing and advertising businesses, which are expected to be its biggest growth drivers. The real MVP of Roku’s media and licensing segment may be the set-top box manufacturer’s... Continue reading »
by Kelly Liyakasa // March 2nd, 2017 //
»
Reuters TV App Wants To Show How OTT Apps Should Be Done

Reuters hopes its TV app is the opposite of a traditional TV-based news consumption experience. It’s an algorithmically generated and editorially curated video package for the cord-cutting generation. “It’s clear that the concept of what makes TV, well, TV is changing,” said Isaac Showman, managing director of Reuters TV, which positions itself as a product... Continue reading »
by Allison Schiff // August 4th, 2016 //
»
Scripps Video Network Newsy Presses Play On PMPs

A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one... Continue reading »
by Kelly Liyakasa // June 23rd, 2016 //
»
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals

Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube,... Continue reading »
by Kelly Liyakasa // June 3rd, 2016 //
»
Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new... Continue reading »
by Kelly Liyakasa // March 3rd, 2016 //
»
It’s Early Days For Apple TV, But App Developers And Advertisers Are Starting To Roll Up Their Sleeves

Remember 2008, when the App Store was full of fart apps? That’s not the sort of inauspicious start Apple has in mind for Apple TV. “Sure, you’ll get lots of weird stuff at the beginning – the Fireplace app was the most popular Apple TV app over the holidays – but we’re going to see... Continue reading »
by Allison Schiff // January 28th, 2016 //
»
Ad Blocking A No-Show At Apple Event, While Apple TV Hits The Spotlight

It was an orgy of new products. At its “Hey Siri” event on Wednesday, Apple unveiled enhancements to the Apple Watch and launched the iPad Pro and something called the Apple Pencil, which is basically a super fancy stylus for the new, bigger iPad. The company also rolled out the next generation of iPhone 6... Continue reading »
by Allison Schiff // September 10th, 2015 //
»
Streaming Video Services Pile On, With Amazon Reportedly The Latest

Amazon’s rumored development of an ad-supported video-streaming service was resurrected Friday when the New York Post reported the ecommerce company’s launch of a “Netflix killer” is, indeed, nigh. Although Amazon says it often experiments with new offers and experiences for customers, it has not announced plans for an ad-supported video-streaming service. According to The Post’s... Continue reading »
by Kelly Liyakasa // November 21st, 2014 //
»
Roku: Bringing Brands, Publishers Onboard In a Cookieless, Connected TV Environment

Roku, the first streaming player to translate Netflix to TV, has reached the 10 million-device mark. With 1,000-plus channels ranging from free to subscription (Hulu Plus, Netflix) and on-demand services (HBOGo and WatchESPN), Roku is scaling up its ad-supported vertical. Bringing publishers and brand partners onboard in a cookieless, connected TV environment comes with its own unique challenges,... Continue reading »
by Kelly Liyakasa // September 25th, 2014 //
»

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