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»Apple TV

Comic: "Protect consumer privacy!"
Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that… Continue reading »
by AdExchanger // August 1st, 2022 //
»
Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t… Continue reading »
by AdExchanger // May 13th, 2022 //
»
Comic: Things no one asked, ever.
Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She… Continue reading »
by AdExchanger // April 19th, 2022 //
»
Neustar Weaves A Deal With Permutive; A Disturbance In The Force Between Apple And Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fabrick Of Our Lives Tally up another post-cookie identity partnership. Neustar’s Fabrick data connectivity solution has been added to the Permutive Audience Platform, which allows publishers to use their first-party data sets to create audience cohorts. Now Neustar advertisers can extend their campaigns… Continue reading »
by AdExchanger // March 22nd, 2022 //
»
Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There?  Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says… Continue reading »
by AdExchanger // February 18th, 2022 //
»
Microsoft’s Acquisition Spree Continues; The “Power” In Pricing Power

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a $69 billion deal for Activision Blizzard, the game developer that owns Call of Duty, World of Warcraft and King, the mobile studio behind Candy Crush, among many other game franchises, The New York Times reports.… Continue reading »
by AdExchanger // January 19th, 2022 //
»
The Super Bowl Will Be Different This Year (Duh)

Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay Buccaneers square off Sunday. While 186.6 million people are expected to tune in this year, according to the National Retail Federation, the COVID-19 pandemic is also playing a big role in how advertisers are adjusting… Continue reading »
by Tony Rifilato // February 5th, 2021 //
»
DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7… Continue reading »
by Tony Rifilato // February 3rd, 2021 //
»
Oracle Uncovers Large CTV Ad Fraud Operation

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV… Continue reading »
by Tony Rifilato // December 18th, 2020 //
»
Apple In Talks To Buy MGM Holdings For More Apple TV+ Content; The Ad Tech Tax Hit $10 Billion In 2019

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Content Costs Apple has held preliminary talks with MGM Holdings and with the Pac-12, a college football conference, as it tries to beef up the Apple TV Plus subscription offering, reports The Wall Street Journal. Although this may be a golden era of television… Continue reading »
by AdExchanger // December 20th, 2019 //
»
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