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»Tubi

VideoAmp To Test Alt Currency For TV Ratings; Google Entering The FAST Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the... Continue reading »
by AdExchanger // September 20th, 2021 //
»
Things Are Looking Up For WPP; Nielsen Panelists Don Portable People Meters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Agency Revival “Broad-based recovery” is the term of the week, repeated in quarterly earnings calls by ad giants like Alphabet, Amazon and Facebook, as well as the publicly traded agency holding companies, which capped off unexpectedly strong years with additional growth in Q2... Continue reading »
by AdExchanger // August 6th, 2021 //
»
Big Upfront Deals Could Squeeze Programmatic Inventory

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and... Continue reading »
by Tony Rifilato // July 27th, 2021 //
»
UID2 'Smart' For CTV; Instagram To Look More Like TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses... Continue reading »
by AdExchanger // July 2nd, 2021 //
»
Google Loses Its Spot On IAB Europe’s Board; YouTube Scores A Copyright Win In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s... Continue reading »
by AdExchanger // June 23rd, 2021 //
»
Comedian Hasan Minhaj, who hosted YouTube's Brandcast Delivered presentation.
NewFronts Highlight Power Of CTV – And The Value Of New Ad Products

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of... Continue reading »
by Tony Rifilato // May 6th, 2021 //
»
Nielsen Gets Into Streaming TV Ratings; InMobi Rolls Out Identity Solution For Apps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching,... Continue reading »
by AdExchanger // April 23rd, 2021 //
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3 Lingering Myths About the Streaming Ad Opportunity

This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer... Continue reading »
by AdExchanger Content Studio // January 22nd, 2021 //
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The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »
by Tony Rifilato // December 29th, 2020 //
»
Does Google Have Too Much Control Over The Privacy Sandbox?; Tubi Revs Will Soon Eclipse Fox's

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Absolute power Google has been steamrolling ahead with its privacy sandbox proposals, where progress is incremental – perhaps too incremental. And according to Adweek sources, Google’s ideas are too conceptual as well. Non-Googlers playing in the sandbox “want more concrete examples of how the... Continue reading »
by AdExchanger // December 14th, 2020 //
»
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