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»Tubi

3 Lingering Myths About the Streaming Ad Opportunity

This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer... Continue reading »

by AdExchanger Content Studio // January 22nd, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Tony Rifilato // December 29th, 2020 //
»
Does Google Have Too Much Control Over The Privacy Sandbox?; Tubi Revs Will Soon Eclipse Fox's

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Absolute power Google has been steamrolling ahead with its privacy sandbox proposals, where progress is incremental – perhaps too incremental. And according to Adweek sources, Google’s ideas are too conceptual as well. Non-Googlers playing in the sandbox “want more concrete examples of how the... Continue reading »

by AdExchanger // December 14th, 2020 //
»
Tubi Fox upfront
How Tubi And Fox Are Going To Market Together In This Year’s Upfront

Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty much understood that [brands] need to match their budgets to where the eyeballs are,” said Tubi’s chief revenue officer Mark Rotblat. But brands aren’t the only ones taking notice of the growing AVOD opportunity. Fox... Continue reading »

by Alison Weissbrot // July 16th, 2020 //
»
NewFronts
News From The NewFronts: Gaming Companies Woo Brands, YouTube's Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.... Continue reading »

by AdExchanger // June 26th, 2020 //
»
Tubi Taps TransUnion For A Better View Inside The Home

Most marketers rely on household-level data to target audiences on connected TV. But homes are made up of multiple viewers with different preferences of what they like to watch and buy. So ad-supported streaming platform Tubi has teamed up with TransUnion to understand more about the people watching Tubi within a given home, the companies... Continue reading »

by Alison Weissbrot // April 15th, 2020 //
»
Tubi, Pluto And Xumo Make A Trend: Why Networks Are Obsessed With AVOD

Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now... Continue reading »

by Allison Schiff // March 20th, 2020 //
»
Fox Corp. Buys Tubi; Big Tech Unites To Fight Coronavirus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn't have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi's ad-supported streaming platform in direct competition with ViacomCBS' Pluto TV, Comcast's Xumu and Sony's... Continue reading »

by AdExchanger // March 18th, 2020 //
»
Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the... Continue reading »

by AdExchanger // February 24th, 2020 //
»
Tubi Kids Hits The Scene Just Before Disney+

Tubi is creating a dedicated kids section, Tubi Kids, on Oct. 21 – just weeks before Disney+ launches on Nov. 12.  The ad-supported kids content will be COPPA-compliant, meaning that buyers won’t be able to do any kind of behavioral targeting for the ads. Programmatic bid requests will be stripped of any kind of behavioral... Continue reading »

by Sarah Sluis // October 14th, 2019 //
»
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