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»integral ad science

IAB Tech Lab Advances Open Measurement For In-App Viewability, But Buyers Lag

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies between vendors. But despite progress on the supply side, “very few DSPs are making use of OpenRTB signals for open measurement,” said Joe Ranzenbach,... Continue reading »
by Allison Schiff // December 17th, 2019 //
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Open Measurement: Hold That Victory Lap

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Ranzenbach, director of product management, mobile and video, at Integral Ad Science. The Open Measurement initiative was created to solve for an industry-level challenge: Consumer attention had gone mobile... Continue reading »
by AdExchanger // December 3rd, 2019 //
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IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context  Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal... Continue reading »
by AdExchanger // November 21st, 2019 //
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Integral Ad Science Turns Over Entire Senior Leadership Team

Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July. Eighteen C-suite, SVP and VP-level executives have been hired since the acquisition and Utzschneider's hiring,... Continue reading »
by Sarah Sluis // September 10th, 2019 //
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Podcast: Lessons From The Media Trenches

It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo,... Continue reading »
by Zach Rodgers // May 8th, 2019 //
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Integral Ad Science Brings On Yahoo Exec Lisa Utzschneider As CEO

Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of the business and creating a growth plan for the verification company. After mulling an IPO, Integral Ad Science went the private equity route this summer when Vista Equity Partners bought a majority stake in the... Continue reading »
by Sarah Sluis // December 12th, 2018 //
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Vista Equity Partners Acquires Majority Stake In Integral Ad Science

Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about... Continue reading »
by Ryan Joe // June 4th, 2018 //
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Integral Ad Science CEO Puts Chips On IPO

The odds are stacked against ad tech companies that go public. But Integral Ad Science CEO Scott Knoll wants to buck that trend. Among a trio of leading verification companies, it’s the only one left that hasn’t taken an exit. Oracle bought Moat in April 2017 and bolted on brand-safety tool Grapeshot a year later... Continue reading »
by Sarah Sluis // May 29th, 2018 //
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Publishers Find Themselves Caught Up In Brand Safety Nets

Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filters... Continue reading »
by Sarah Sluis // December 7th, 2017 //
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MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading »
by Allison Schiff // August 31st, 2017 //
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