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»integral ad science

Integral Ad Science Turns Over Entire Senior Leadership Team

Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July. Eighteen C-suite, SVP and VP-level executives have been hired since the acquisition and Utzschneider's hiring,... Continue reading »
by Sarah Sluis // September 10th, 2019 //
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Podcast: Lessons From The Media Trenches

It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo,... Continue reading »
by Zach Rodgers // May 8th, 2019 //
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Integral Ad Science Brings On Yahoo Exec Lisa Utzschneider As CEO

Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of the business and creating a growth plan for the verification company. After mulling an IPO, Integral Ad Science went the private equity route this summer when Vista Equity Partners bought a majority stake in the... Continue reading »
by Sarah Sluis // December 12th, 2018 //
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Vista Equity Partners Acquires Majority Stake In Integral Ad Science

Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about... Continue reading »
by Ryan Joe // June 4th, 2018 //
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Integral Ad Science CEO Puts Chips On IPO

The odds are stacked against ad tech companies that go public. But Integral Ad Science CEO Scott Knoll wants to buck that trend. Among a trio of leading verification companies, it’s the only one left that hasn’t taken an exit. Oracle bought Moat in April 2017 and bolted on brand-safety tool Grapeshot a year later... Continue reading »
by Sarah Sluis // May 29th, 2018 //
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Publishers Find Themselves Caught Up In Brand Safety Nets

Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filters... Continue reading »
by Sarah Sluis // December 7th, 2017 //
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MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading »
by Allison Schiff // August 31st, 2017 //
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Online Advertising Puts Another Link In The Blockchain

The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed by MadHive, a blockchain ad tech startup, IBM, Integral Ad Science and Tegna's OTT ad subsidiary Premion. As with other initiatives, like Comcast's fledgling Blockchain Insights Platform, the AdLedger Consortium is still in the... Continue reading »
by James Hercher // June 26th, 2017 //
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After Moat, Does Nielsen Need To Buy Integral Ad Science?

Oracle’s acquisition of digital ad measurement firm Moat late Tuesday could put pressure on Nielsen to snap up one of the remaining independent measurement companies like Integral Ad Science or DoubleVerify. “How this will impact media currency folks like Nielsen is a bit hard to say,” said Dave Morgan, CEO of Simulmedia, a TV platform... Continue reading »
by Kelly Liyakasa // April 19th, 2017 //
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Oracle To Acquire Digital Measurement Firm Moat

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. "Moat has grown its attention... Continue reading »
by Kelly Liyakasa // April 18th, 2017 //
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