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»integral ad science

Senators Fight Over A Consumer’s Right To Sue Businesses; Will Apple End Fingerprinting?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Sue Me One of the myriad sticking points standing in the way of a US federal privacy law is the question of whether people will be able to sue tech companies in open court. Terms of service often stipulate that signatories give… Continue reading »
by AdExchanger // June 3rd, 2022 //
»
EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation.  The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
by AdExchanger // April 8th, 2022 //
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Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
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Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains)

Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
by James Hercher // March 4th, 2022 //
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Three Ad Tech CEOs Take Stock: Lessons Learned From Going Public

With more than two dozen companies operating in the digital advertising space now listed on stock exchanges, what it means to be public has changed significantly in the past year. So what lessons have ad tech CEOs learned in their transition from private to public? Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett… Continue reading »
by Anthony Vargas // February 25th, 2022 //
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Big News In Ad Fraud Land, As Human Raises $100 Million And IAS Makes Another Acquisition

2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace. Last year, both Integral Ad Science and DoubleVerify IPO’d and went on to acquire multiple startups apiece off the back of their multibillion-dollar market caps. Human, formerly White Ops, meanwhile, was acquired by three investment… Continue reading »
by James Hercher // January 4th, 2022 //
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Google’s Latest Salvo Against Antitrust Claims; TikTok Inks Deal With DoubleVerify, IAS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the… Continue reading »
by AdExchanger // September 29th, 2021 //
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Your Ad Tech Partner Was Acquired. Now What?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of… Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
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IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers… Continue reading »
by Tony Rifilato // September 16th, 2021 //
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DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in… Continue reading »
by Tony Rifilato // August 30th, 2021 //
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