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»Albertsons

After A Year Of Testing, Albertsons Is Ramping Up Its Ad Platform Business

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores. The idea is to turn its retail loyalty card programs into an advertising and attribution engine, since those shoppers can be tracked... Continue reading »

by James Hercher // April 4th, 2019 //
»
Albertsons Performance Media Seeks To Capture More CPG Spend As Lines Blur Between Brand And Shopper Marketing

Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation... Continue reading »

by Kelly Liyakasa // January 29th, 2018 //
»
 

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