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»Facebok

App Developers Fight A Saturated Market

Although Apple’s App Store is seven years old and has a worthy competitor in Google’s Play Store, the app store search and discovery ecosystem is stagnant, say many app store optimization (ASO) platforms. “When we look at the landscape, we see it like the early days of Internet, when search and discovery were a mess,”... Continue reading »

by James Hercher // August 18th, 2015 //
»
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday

If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course, for most big game advertisers it’s not enough to have 30 seconds of spectacular creative – you also have to support it via online and social channels. “Social is huge... Continue reading »

by Liz Rowley // January 30th, 2015 //
»
Facebook Expands Its Conversion Lift Tool, Reviles Last-Click

Just because someone didn’t click on an ad doesn’t mean that ad didn’t have an effect. Facebook has been beating that drum for quite some time now with the release of a variety of tools aimed at getting nearer to true multitouch attribution and effectively measuring the connection between online media and offline sales, including... Continue reading »

by Allison Schiff // January 27th, 2015 //
»
What App Developers Want From A Facebook Mobile Ad Network

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows... Continue reading »

by Judith Aquino // April 30th, 2014 //
»
 

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