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»Samba TV

How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia-Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern, tapped... Continue reading »
by Alison Weissbrot // August 12th, 2020 //
»
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19

Coronavirus shelter-in-place orders have been in place for less than a month nationally, but consumer media habits are already massively changing. Streaming is the clear winner of social distancing. From March 9 to March 16, total streaming time grew to 156.1 billion minutes per day in the United States, compared to 127.6 billion minutes during... Continue reading »
by Alison Weissbrot // April 9th, 2020 //
»
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what... Continue reading »
by Allison Schiff // November 7th, 2019 //
»
Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on... Continue reading »
by Allison Schiff // August 20th, 2019 //
»
It’s Time For Standardization In Linear Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each... Continue reading »
by AdExchanger // June 24th, 2019 //
»
Samba TV Buys Screen6 To Try And Solve OTT’s Frequency Capping Nightmare

Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6. Ashwin Navin, Samba’s CEO and co-founder, declined to share the deal price, but noted that the company used a... Continue reading »
by Allison Schiff // December 20th, 2018 //
»
Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. With... Continue reading »
by Ryan Joe // July 16th, 2018 //
»
The In-House Hiring Challenge; NYT Covers TV Ad Tracking

Now Hiring The overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing working in their favor is the challenge many brands now face securing top programmatic and data-driven talent. The pharmaceutical giant Bayer would like to more than double its 10-person programmatic and analytics team, but... Continue reading »
by AdExchanger // July 6th, 2018 //
»
Schlage Opens The Door To Programmatic TV

Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys. “They... Continue reading »
by Alison Weissbrot // June 14th, 2018 //
»
VC Video Investments Go Over The Top

Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV. In the span of three months, more than $150 million in VC funding has been injected into startups capitalizing on the demand for new video content – and addressing the challenges of... Continue reading »
by Kelly Liyakasa // July 10th, 2017 //
»
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