association of national advertisers

Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech.

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

Programmatic transparency is achievable in theory, but elusive in practice, says Sherine Ebadi, managing director of forensic investigations and intelligence at risk management services provider Kroll.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product.  When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly […]

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including better measurement, more transparency and some form of standardization.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since […]

Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost. […]

You won’t catch Bob Liodice, president and CEO of the Association of National Advertisers, Instagramming his lunch or stress-baking sourdough bread during the day. He’s at his computer by 6 a.m. and working until 6 or 7 at night from his home office on Long Island (aka, his grown daughter’s former bedroom). These long days […]

Guess you can’t please everyone. Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied. Privacy advocates, such as the Electronic Frontier Foundation, think the California attorney general is watering down the law, while ad industry […]

More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers approach in-housing in a hybrid fashion, splitting responsibilities between their internal team and an external agency partner. Marketers increasingly are taking responsibility for strategy while agencies serve […]

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]

The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on. The ANA on Thursday released a study illuminating the often murky fees taken throughout the messy programmatic supply chain, from advertiser, to agency, to trading desk, demand-side platform (DSP), exchange, supply-side platform (SSP) and publisher. Read the study. The survey, conducted […]

Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority. Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this […]

K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report. Now the firm will help advertisers enforce and monitor transparency with their media-buying agencies through a new business unit. The practice, first reported by The Wall Street Journal on Wednesday, will use […]

Agencies may come under tougher scrutiny soon as a result of an Association of National Advertisers (ANA) report due out this month. The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners. […]

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]

The Association of National Advertisers (ANA) is looking into kickbacks following allegations leveled at agencies. Several months after the ANA formed a joint transparency task force with the American Association of Advertising Agencies (the 4As), it revealed Tuesday it has hired two firms, K2 Intelligence and Ebiquity/FirmDecisions, to do more fact-finding around the issue of media transparency. The vetting process included 26 firms, […]

It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google’s Nest smart thermostat […]

The Association of National Advertisers has distanced itself from comments former Mediacom CEO Jon Mandel made onstage at its Media Leadership conference last week. In his presentation, Mandel alleged that the practice of rebates or “kickbacks” demanded by agencies from media suppliers and tech partners – common overseas – has in recent years become widespread […]

The vodka market is as crowded as a downtown bar on a Saturday night – and Stolichnaya is looking to differentiate. That’s where the millennial male – a social animal – enters the picture. “Our key target is millennial men, ages 25 to 35,” Stoli brand director Sarah Gorvitz told AdExchanger. “We call them ‘authentic experiencers.’” For […]

Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights. “Previously, a lot was done based on emotion,” said Barry Westrum, EVP of marketing at American Dairy Queen Corp. “Now, decisions are backed with data.” Historically, Dairy Queen is a […]

It’s becoming acceptable for men to moisturize – and Unilever is very happy about that. “I’m also happy the world is recognizing that men should be portrayed as parents, as bright human beings and not just bumbling idiots,” said Kathy O’Brien, VP of skin and marketing services at Unilever, speaking at the ANA’s Brand Masters […]

2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of the numbers bandied about, often by the fraud vendors themselves, were alarming to say the least. A report released by cyber-security startup MdotLabs in October 2013 before it was acquired […]

The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part […]