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»Spotify

Pubs Push Apple For Better App Store Terms; Facebook CMO Antonio Lucio Steps Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Tea Party Publishers are joining Epic’s epic fight against Apple’s app store fees. Digital Content Next (DCN), a publisher trade group, wrote a letter to Apple CEO Tim Cook last week asking what it would take for its members to get better... Continue reading »
by AdExchanger // August 24th, 2020 //
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Podcast Measurement Is Finally Improving As The Landscape Consolidates

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing... Continue reading »
by Alison Weissbrot // August 17th, 2020 //
»
Spotify’s Ad Spend Rebounded In June

After experiencing a slowdown in Q1, ad spend began to rebound at Spotify in June as some markets exited pandemic lockdowns, the company said Wednesday on its Q2 earnings call. Ad spend in April and May were down 25% before inching up to a 10% decline in June. For the quarter, ad-supported revenue increased 11%... Continue reading »
by Alison Weissbrot // July 29th, 2020 //
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DOJ, FTC Staffers Flock To Big Tech; Defining Hate

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary... Continue reading »
by AdExchanger // July 20th, 2020 //
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Omnicom’s $20M Spotify Buy Proves Better Measurement Draws Big Brands To Podcasting

Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said it will invest $20 million upfront into podcasts on Spotify in the second half of 2020, The Wall Street Journal first reported. The deal also gives Omnicom access to exclusive and original content globally and... Continue reading »
by Alison Weissbrot // July 8th, 2020 //
»
Mark Zagorski Exits Rubicon; Spotify Pursues Podcast World Domination

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we... Continue reading »
by AdExchanger // June 22nd, 2020 //
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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
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Amazon Hires In OTT Advertising; Spotify’s COVID Pain Limited So Far

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that... Continue reading »
by AdExchanger // April 30th, 2020 //
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Clues Emerge On Coronavirus Ad Impact; Holding Cos Push Back On Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is... Continue reading »
by AdExchanger // March 26th, 2020 //
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What Happens In A Year With No Upfronts; Will The Internet Hold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad... Continue reading »
by AdExchanger // March 23rd, 2020 //
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