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»Spotify

YouTube Discloses 'Violative View Rate;' Small Business Group Calls Out Amazon Over Antitrust

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective at finding and removing rule-breaking videos, YouTube will start disclosing a new metric ­called the Violative View Rate. Essentially, it’s the percentage of total views going to videos that run afoul of YouTube’s guidelines before... Continue reading »

by AdExchanger // April 8th, 2021 //
»
Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping... Continue reading »

by AdExchanger // March 11th, 2021 //
»
Cardlytics Acquires Dosh for $275 Million; Walmart Is On The Hunt For A New Media Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to acquire cash-back platform Dosh for $275 million. The deal, a mixture of cash and stock, was announced on Monday, which is also when Cardlytics released its Q4 earnings results. Cardlytics IPOed back in 2018, well... Continue reading »

by AdExchanger // March 2nd, 2021 //
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Spotify is launching the Spotify Audience Network, an audio ad marketplace that includes ad-supported music and both Spotify and third-party podcasts.
Spotify Is Launching An Audience Network For Audio Ads

Podcast monetization is top of mind at Spotify. On Monday, the audio streaming platform introduced the Spotify Audience Network, an audio advertising marketplace where advertisers can reach listeners across ad-supported music, Spotify’s own original and exclusive licensed podcasts and podcasts hosted on Spotify-owned Megaphone and Anchor. Megaphone is the podcast monetization and publishing platform Spotify... Continue reading »

by Allison Schiff // February 22nd, 2021 //
»
Epsilon Drives Revenue For Publicis; Microsoft Wants To Replace Google In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a... Continue reading »

by AdExchanger // February 4th, 2021 //
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Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s... Continue reading »

by AdExchanger // February 3rd, 2021 //
»
SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »

by AdExchanger // January 19th, 2021 //
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Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »

by AdExchanger // January 5th, 2021 //
»
Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of... Continue reading »

by AdExchanger // December 3rd, 2020 //
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Comic: Soon I Will Be Complete

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...

by Nate Neal // November 13th, 2020 //
»
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