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»Spotify

Intergral Ad Science Prepares IPO; Apple Antitrust Investigations Pile Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another IPO The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million... Continue reading »
by AdExchanger // June 22nd, 2021 //
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IAB Tech Lab Has a Court Date; Spotify Launches Its Rival To Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by... Continue reading »
by AdExchanger // June 17th, 2021 //
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FTC Probes Dark Patterns; Apple Accused Of Unfair App Store Practices in EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week... Continue reading »
by AdExchanger // May 3rd, 2021 //
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Congress Puts Pressure On The App Stores; Multiple States Plan Digital Ad Tax Laws

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Day, Another Grilling The Senate Judiciary subcommittee on antitrust is continuing its probe into big tech, and the latest hearing drilled down on competition (or, rather, the lack thereof) in Apple’s App Store and Google Play, The Wall Street Journal reports. The usual... Continue reading »
by AdExchanger // April 26th, 2021 //
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YouTube Discloses 'Violative View Rate;' Small Business Group Calls Out Amazon Over Antitrust

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective at finding and removing rule-breaking videos, YouTube will start disclosing a new metric ­called the Violative View Rate. Essentially, it’s the percentage of total views going to videos that run afoul of YouTube’s guidelines before... Continue reading »
by AdExchanger // April 8th, 2021 //
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Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping... Continue reading »
by AdExchanger // March 11th, 2021 //
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Cardlytics Acquires Dosh for $275 Million; Walmart Is On The Hunt For A New Media Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to acquire cash-back platform Dosh for $275 million. The deal, a mixture of cash and stock, was announced on Monday, which is also when Cardlytics released its Q4 earnings results. Cardlytics IPOed back in 2018, well... Continue reading »
by AdExchanger // March 2nd, 2021 //
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Spotify is launching the Spotify Audience Network, an audio ad marketplace that includes ad-supported music and both Spotify and third-party podcasts.
Spotify Is Launching An Audience Network For Audio Ads

Podcast monetization is top of mind at Spotify. On Monday, the audio streaming platform introduced the Spotify Audience Network, an audio advertising marketplace where advertisers can reach listeners across ad-supported music, Spotify’s own original and exclusive licensed podcasts and podcasts hosted on Spotify-owned Megaphone and Anchor. Megaphone is the podcast monetization and publishing platform Spotify... Continue reading »
by Allison Schiff // February 22nd, 2021 //
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Epsilon Drives Revenue For Publicis; Microsoft Wants To Replace Google In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a... Continue reading »
by AdExchanger // February 4th, 2021 //
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Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s... Continue reading »
by AdExchanger // February 3rd, 2021 //
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