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»ftc

Lawmakers Call On FTC To Regulate Apple And Google; Biz Journalism Bounces Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox. But that hasn’t kept them out of the regulatory spotlight. Au contraire. Lawmakers are calling for… Continue reading »
by AdExchanger // June 27th, 2022 //
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TikTok Is Meta’s Quite Convenient Competitor

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn.… Continue reading »
by Allison Schiff // April 20th, 2022 //
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The FTC’s New Take On Health “Data Breaches” Means Advertisers Could Be Guilty Of Breaches And Not Even Know It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David LeDuc, VP for public policy at the Network Advertising Initiative. In January, the Federal Trade Commission (FTC) updated its guidance pertaining to the Health Breach Notification Rule, making changes… Continue reading »
by AdExchanger Guest Columnist // March 29th, 2022 //
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Surveillance Advertising: How Did The Advertising Industry Allow This Label?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. When brands need to better position their products and services, they turn to the advertising industry.… Continue reading »
by AdExchanger Guest Columnist // March 21st, 2022 //
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What’s The Deal With Big Tech’s Courtroom Antics? Plus Plus Max Equals … Something

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Courting Disaster A California district court judge has scathingly reprimanded Google’s legal team. Google requested to withhold 6,232 of 6,322 documents in a privacy suit brought by Chrome users.  Google “cavalierly” claimed the review was justified but had no justification to support its claim,… Continue reading »
by AdExchanger // March 16th, 2022 //
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Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around  During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal… Continue reading »
by AdExchanger // March 3rd, 2022 //
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Politicking At A Pivotal Moment For Online Advertising, With IAB Policy Chief Lartease Tiffith

Lartease Tiffith is zigging where others have zagged. There’s been an exodus of public policy executives leaving trade organizations and heading to work in-house at one of the Big Tech platforms, mainly Facebook and Google. But in January, Tiffith joined the Interactive Advertising Bureau as its EVP of public policy from Amazon, where he worked… Continue reading »
by Allison Schiff // February 1st, 2022 //
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FTC Commissioner Noah Phillips Addresses Surveillance Advertising – And What The FTC Can And Can’t Do About It

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But… Continue reading »
by Alyssa Boyle // January 28th, 2022 //
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Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed… Continue reading »
by AdExchanger // January 28th, 2022 //
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The DOJ And FTC’s New Antitrust Heads Plan To Overhaul M&A Review (Someday)

The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for handling mergers and acquisitions. Don’t hold your breath, though The two agencies are opening a 60-day public comment period for individuals, companies and organizations to submit concerns about M&A and antitrust regulation. That material will… Continue reading »
by James Hercher // January 18th, 2022 //
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