ftc

“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]

Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech to the Federal Trade Commission. “There’s a wind of change happening,” Gupta Erry says.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]

A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with these four myths.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media.  Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers.  For one, some broadcasters mix streaming and linear, Naylor […]

Regulators have made it clear that they have their eye on how data flows between first parties and their partners – and that first parties are responsible for what happens when the data they collect is shared with others.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BetterWatch Out The Federal Trade Commission has no patience for companies that misuse sensitive data. The agency issued a proposed order last week against online therapy service BetterHelp, which allegedly shared consumer health data with Facebook and others for targeted advertising, including prescription […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility.  But can BeReal keep the magic alive long enough to, uhhh […]

Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Topic, Please Google recently published its latest quarterly progress report to the CMA, the UK’s antitrust regulator, regarding its Chrome Privacy Sandbox proposals – and there are several notable updates from last quarter. For one, Google is considering page-level metadata for the Topics […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB’s and MRC’s in-game ad standards. The scene is also set for in-game advertising to expand into console gaming, and we might even see the debut of the first sell-side platform dedicated to gaming.

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt new practices and technologies to understand and act on consumer identity. Mathieu Roche, co-founder and CEO at ID5, dives into each initiative and its implications.

FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the digital marketing industry needs clearer standards for the collection, exchange and use of consumer data, writes Carolina Abenante, co-founder of NYIAX.

Back in 2018, Tim Cook said, “The truth is, we could make a ton of money if we monetized our customer—if our customer was our product.” Fast-forward to 2022, and, to deliver the most relevant Apple Search Ads, the company uses “information a customer includes in their Apple ID account” for ad targeting purposes. If that isn’t monetizing your customers, what is, writes Uriah Av-Ron, partner and founder at Oasis Public Relations.

Following Elon Musk’s takeover of Twitter, the heads of privacy, security and compliance all abruptly left the company. The legal department is scrambling to pick up the pieces, asking engineers to “self-certify compliance.” The door is open for massive privacy breaches, writes Vuk Janosevic, co-founder and CEO of Blindnet.

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers.  In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]

Transparency. Privacy. Signal Loss. Coming out of Programmatic IO New York, the full editorial team debriefs on the hottest topics driving ad tech conversations in 2022.

Data clean rooms and regulation could be topics on The Big Story any week this year. But despite the tsunami of news coverage on both topics, each remains largely unknown or misunderstood.

The FTC enforces truth in advertising laws with special attention to ads that claim particular benefits to a person’s health or their bank account. But the FTC can only bring so many cases to trial. Which is where the National Advertising Division comes in.

Recent speeches by DOJ and FTC leaders share a common thread, each organization sees a need for more aggressive market intervention and action to deliver on its mission. Plus: Getting the industry to weigh in on the definition of “premium.”

Earlier this week, AdExchanger asked FTC Commissioner Alvaro Bedoya during his keynote at the NAD’s conference on advertising law in Washington, DC, why the commission decided to sue Kochava rather than any other ad tech company with a location data business. And, according to Bedoya, Kochava was singled out for a reason.

Although the Federal Trade Commission has historically been a fan of the ad industry governing itself, it’s been making moves to signal that the commission might start to reject self-regulatory practices, at least on the privacy front.