Home The Big Story The Big Story: The Supreme Court Takes On YouTube Algorithms

The Big Story: The Supreme Court Takes On YouTube Algorithms

SHARE:
The Big Story podcast

What happens when you take nine Supreme Court justices – who are “not the nine greatest experts on the internet” – and force them to untangle the nuances of YouTube’s algorithms?

On Tuesday, the Supreme Court heard the case of Gonzalez v. Google, which seeks to hold YouTube responsible for showing ISIS-related content that radicalized individuals.

Whether YouTube’s algorithms were  “neutral” – or if neutrality even matters– was one point of debate. Perhaps, as Justice Clarence Thomas said, YouTube is simply recommending pilaf videos to people who like cooking pilaf and ISIS videos to people who like ISIS.

“If, however, YouTube’s thumbnail previews of ISIS videos and pilaf videos make it a publisher, it wouldn’t be protected under Section 230.”

For two hours on Tuesday, the justices barraged the lawyers in Gonzalez vs. Google, talking through nuances of YouTube thumbnails and getting into legal discussions about the true definition of the term “featured.” The term “featured” implies curation, which pushes YouTube more into publisher land.

Our assessment (and that of legal experts) is that the Supreme Court will let Section 230 stand for YouTube. But the theme of tech platforms enabling terrorism could spark another type of judgment.

On Wednesday, the court heard another terrorism-related case – Twitter, Inc. v. Taamneh – which questions whether Twitter aided and abetted terrorism in violation of the Antiterrorism and Effective Death Penalty Act of 1996.

Kochava takes on the FTC

To continue the legal theme, we turn to another courtroom drama unfolding in Idaho near the headquarters of Kochava.

On Tuesday, Kochava argued to dismiss the Federal Trade Commission’s case against it for selling sensitive location data.

While there hasn’t been a decision yet, the judge indicated he was unlikely to dismiss Kochava’s complaint, but the FTC may have to amend its complaint to be more specific.

And there’s yet another twist in this case: The FTC is losing its Republican commissioner, who is leaving because she disagrees with FTC chair Lina Khan’s leadership. By airing her public grievances, she may give ammunition to companies the FTC is targeting for unfair or deceptive practices.

Must Read

Has The Ad Industry Lost The Pulse Of American Consumers?

The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.

LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.

Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also having to use Google’s ad server.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

The Apple Bites Back

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.