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»Roku

Big Upfront Deals Could Squeeze Programmatic Inventory

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and... Continue reading »
by Tony Rifilato // July 27th, 2021 //
»
AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Tony Rifilato // July 21st, 2021 //
»
Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by AdExchanger // July 6th, 2021 //
»
Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic

Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and will become just one of many, over time,” The Trade Desk CEO Jeff Green told employees at the time. But the dream... Continue reading »
by James Hercher // June 16th, 2021 //
»
Comic: Gold Rush!

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // May 7th, 2021 //
»
Comedian Hasan Minhaj, who hosted YouTube's Brandcast Delivered presentation.
NewFronts Highlight Power Of CTV – And The Value Of New Ad Products

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of... Continue reading »
by Tony Rifilato // May 6th, 2021 //
»
No Longer Just Incremental: Roku Enters The 2021 Upfront Pushing Scale And Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional linear’s decline continues, with a 39% loss in ratings and a median age creeping over 60. Sure, prices for traditional TV advertising haven’t dipped. But it’s fair to argue that old school programmers are surfing... Continue reading »
by Ryan Joe // May 3rd, 2021 //
»
Why Ad Buyers Are Focused On Targeting In TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital... Continue reading »
by Tony Rifilato // April 29th, 2021 //
»
Facebook And Google Criticized For Scam Ads; Roku And YouTube Quarrel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users "worryingly exposed to scams," especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer... Continue reading »
by AdExchanger // April 27th, 2021 //
»
Inside How Innovid Formed An Ad Tech Supergroup To Scale Interactive Ads In CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad... Continue reading »
by Tony Rifilato // April 26th, 2021 //
»
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