Roku

Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications.

WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.

AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.

Will programmatic buying inevitably lead to a repeat on CTV of what happened with digital media publishers? We asked Roku, Tubi and NCBU that question on stage at our Programmatic IO event in Las Vegas.

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook missed expectations due to tariffs dinging manufacturing revenue.

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners.

As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025.

Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android.

A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.

Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.

In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.

Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands.

The SSP revised its full year outlook down by $10 million, due to a DSP partner adopting first-price auctions and weakness in key ad verticals. But it highlighted mobile in-app as a new key revenue stream.