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»Roku

Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter.... Continue reading »
by Alison Weissbrot // August 6th, 2020 //
»
Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »
by AdExchanger // July 16th, 2020 //
»
NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes... Continue reading »
by AdExchanger // July 10th, 2020 //
»
NewFronts
News From The NewFronts: Gaming Companies Woo Brands, YouTube's Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.... Continue reading »
by AdExchanger // June 26th, 2020 //
»
youtube ctv
Why YouTube Creators Are Flocking To CTV

Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched... Continue reading »
by Alison Weissbrot // June 15th, 2020 //
»
A Call For Brand Action On Racial Inequality; Roku Ties Up With Kroger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity... Continue reading »
by AdExchanger // June 10th, 2020 //
»
Alison Levin Roku
Inside Roku’s Upfront Strategy As Competition Rises

Roku is entering this year’s upfront with growing competition. With NBCUniversal's Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for... Continue reading »
by Alison Weissbrot // June 8th, 2020 //
»
Brands Go Dark; Adweek Changes Hands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports... Continue reading »
by AdExchanger // June 3rd, 2020 //
»
Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading »
by AdExchanger // May 29th, 2020 //
»
Roku’s User Growth Explodes With People Stuck At Home, But Advertiser Spend Slows

Roku isn’t immune to advertiser pullbacks during the pandemic. Platform revenue, which includes advertising, grew 73% year over year in Q1 and now represents almost two-thirds (73%) of Roku’s revenue. But campaign delays and cancelations increased in early March as stay-at-home orders were implemented, especially in hard-hit verticals such as travel, quick-serve restaurants, cinema and... Continue reading »
by Alison Weissbrot // May 8th, 2020 //
»
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