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»Roku

The Big Story: Must CTV

The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu.... Continue reading »

by Ryan Joe // January 22nd, 2021 //
»
UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of... Continue reading »

by AdExchanger // January 11th, 2021 //
»
Trump Wages War On Chinese Apps (And Democracy); Facebook Bans Political Ads In Georgia Again

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed... Continue reading »

by AdExchanger // January 7th, 2021 //
»
Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »

by AdExchanger // January 5th, 2021 //
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The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Anthony Rifilato // December 29th, 2020 //
»
Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading »

by AdExchanger // December 22nd, 2020 //
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Oracle Uncovers Large CTV Ad Fraud Operation

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV... Continue reading »

by Anthony Rifilato // December 18th, 2020 //
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Samsung Ads Launches Auto-Focused Measurement Tool For Linear And Streaming TV

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with... Continue reading »

by Anthony Rifilato // December 15th, 2020 //
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Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks... Continue reading »

by AdExchanger // December 7th, 2020 //
»
The New Holiday Normal: Black Friday All Month Long (And 4 Resulting Trends)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Alison Levin, VP of global marketing solutions at Roku. Black Friday has traditionally been the kick-off of the holiday season for the retail industry, but this year, like many other... Continue reading »

by AdExchanger // November 24th, 2020 //
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