• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Roku

Roku’s Ad Revenue Grows Slower Than Expected. The Culprit? ‘Macroeconomics’

Roku’s total Q2 revenue was $764 million, up 18% year-over-year, but was relatively flat compared with last quarter, when revenue clocked in at $734 million. CFO Steve Louden was probably referring to that plateau when he warned of a TV ad spend hiatus. US advertisers are pulling back in reaction to inflation and supply chain shortages.
by Alyssa Boyle // July 29th, 2022 //
»
Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so the brief reprieve… Continue reading »
by Anthony Vargas // June 29th, 2022 //
»
Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t… Continue reading »
by AdExchanger // May 13th, 2022 //
»
Roku Relied Heavily On Streaming Ad Revenue In Q1

Roku’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million – and more and more of the company’s growth is thanks to streaming. 88% of Roku’s Q1 revenue came from ad sales and content distribution, compared with 80% last quarter. But as streaming grows, so does the cost of original content production and hardware manufacturing.
by Alyssa Boyle // April 29th, 2022 //
»
Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of… Continue reading »
by AdExchanger // April 28th, 2022 //
»
EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation.  The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
by AdExchanger // April 8th, 2022 //
»
Putting Ad Quality First In Today’s TV Streaming Ecosystem

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Louqman Parampath, VP of product management at Roku.  In 1868, consumer packaged goods entrepreneur J.R. Watkins pioneered a new advertising tactic – the money-back guarantee. New shoppers were unsure about Watkins’s home apothecary. Buyers carried… Continue reading »
by AdExchanger Guest Columnist // April 7th, 2022 //
»
Roku Tests Dynamic Linear Ad Insertion; Why Netflix Should Not (Should … Should Not!) Sell Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll  Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s pitch for DLA is to increase linear addressability by targeting… Continue reading »
by AdExchanger // April 6th, 2022 //
»
The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal!  Actually, forget the exclamation mark. It’s the same old normal.  There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants,… Continue reading »
by AdExchanger // March 23rd, 2022 //
»
New to CTV Advertising? Roku Isn’t Your Only Option

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by John Hamilton, CEO and co-founder of TVDataNow.  As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. This is especially true as the value of social advertising deteriorates in the face… Continue reading »
by AdExchanger Guest Columnist // February 28th, 2022 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • AppLovin Reveals Why It's Lovin’ Unity
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved