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»Roku

Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
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Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,... Continue reading »
by Alison Weissbrot // November 6th, 2019 //
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Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
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Comic: Buy Ads And Chill

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // October 25th, 2019 //
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With Dataxu, Roku Has Big Ambitions To Launch An OTT Marketplace

Roku’s $150 million purchase of dataxu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory. The deal, announced Tuesday, gives Roku a self-serve buying platform that hooks into both its own and other OTT premium video supply, as well as display and cross-platform media. That positions Roku to operate... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
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Roku To Acquire Dataxu For $150 Million

OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying capabilities, the company said in a press release. Roku has 30.5 million active accounts on its platform and a growing programmatic advertising... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
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Trackers Abound On Amazon Fire TV And Roku; Omnicom Folds McDonald's Agency Into DDB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels... Continue reading »
by AdExchanger // September 23rd, 2019 //
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Roku Kills It In Q2 Thanks In Large Part To Monetizing The Roku Channel

The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million. Average revenue per user was... Continue reading »
by Allison Schiff // August 8th, 2019 //
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How OTT Platforms Fit Into The Complicated TV Landscape

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and... Continue reading »
by Alison Weissbrot // July 16th, 2019 //
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The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,... Continue reading »
by Sarah Sluis // June 26th, 2019 //
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