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»WSJ

Wall Street Journal Bets On Moment-Based Apps

The Wall Street Journal plans to increase subscriptions by creating mobile-specific experiences with its What’s News and London-focused WSJ City apps. The two apps appeal to specific reader needs, unlike the main WSJ app’s broader reach. What’s News features top stories users can scan on a subway or in an elevator. WSJ City offers a... Continue reading »
by Sarah Sluis // November 2nd, 2016 //
»
Why Cyber Security Experts Are Taking Aim At Sourced Traffic

The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a presentation last Thursday by Videology and White Ops at Videology’s New York City office, following a partnership between the two companies in May. “Online ad spending spikes up in November and December,”... Continue reading »
by James Hercher // June 22nd, 2015 //
»
WSJ Digital Network Opens Private Exchange to Build Advertiser Relationships

In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship... Continue reading »
by David Kaplan // October 10th, 2012 //
»
 

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