Reach Live Sports Fans with Precision and Scale Live sports are one of the most powerful ways to reach audiences, but our increasingly complex converged linear, CTV, and digital media landscape and changing fan behavior have made advertising to the fans more difficult than ever before. Enter Inside Live Sports, an insights report from Nexxen […]
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.
How long does it take you to decide what to watch after you turn your TV on?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.
AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.
The phaseout of third-party cookies kicked off the sell-side curation trend. But it’s also being driven by advertiser concerns about open web media quality and the need to enhance publisher contextual signals with audience data.
In today’s newsletter: The CMA comes out with an updated evaluation of Chrome’s Privacy Sandbox proposals; the IAB talks Privacy Sandbox with Google; and Temu may be a shell company, but its ad spend keeps skyrocketing.
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
Broadcasters are now using a cross-platform planning tool within Nexxen (formerly Tremor International) to simultaneously activate the linear and digital aspects of their campaigns.
