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»botnets

Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?

Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren’t sharing them with each other – partially because they don’t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator. As a result, companies are developing their own policies and... Continue reading »
by James Hercher // February 11th, 2016 //
»
Why Cyber Security Experts Are Taking Aim At Sourced Traffic

The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a presentation last Thursday by Videology and White Ops at Videology’s New York City office, following a partnership between the two companies in May. “Online ad spending spikes up in November and December,”... Continue reading »
by James Hercher // June 22nd, 2015 //
»
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker and Videology. When it comes to catching bots, higher walls and better locks... Continue reading »
by Allison Schiff // September 5th, 2014 //
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White Ops On A Mission To Root Out Ad Fraud

Digital ad fraud has lately gained mainstream awareness, and many marketers at leading brands now realize the threat that fraud poses to their ability to track online advertising. A Wall Street Journal piece last week chronicled concerns at organizations like L'Oreal, General Motors and Verizon Communications. Fortunately for marketers, as the bad guys are shifting their... Continue reading »
by Ericka Chickowski // March 27th, 2014 //
»
Bots Win! Nonhuman Ad Impressions Still Selling Like Hotcakes

It's been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value... Continue reading »
by Zach Rodgers // August 22nd, 2013 //
»
Display Advertising Fraud is a Sell-Side Problem

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io.  In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud... Continue reading »
by AdExchanger // April 4th, 2013 //
»

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