AUTHOR ARCHIVE FOR:
Ericka Chickowski
Articles By Ericka Chickowski
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Blazing A Trail To Improved Pro Sports Ticketing And Marketing
When Dewayne Hankins moved from his marketing post at AEG – which owns several professional sports teams, including the Los Angeles Kings hockey club – to a new job as VP of marketing and digital for pro basketball’s Portland Trail Blazers, the No. 1 imperative was clear: Think young. Hankins had followed his boss, Blazers CEO […]
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Digital Advertising Alliance Adds Mobile Privacy Controls
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power to set preferences for ads in apps and the other does the same for mobile browsers. The apps (scroll for screen shots) were previewed by the DAA at its annual […]
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AddThis Pivots From Social Shares To Publisher Content, Analytics
Social bookmarking mainstay AddThis has rolled out an online marketplace to help online publishers serve more targeted and relevant content to their visitors. Like other companies of its kind that have shifted strategies (Bitl.y for example), AddThis, which began initially with a distinct focus on sharing widgets and site plug-ins, has since expanded its pitch to include […]
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Startup Origami Logic Helps Brands Query Marketing Analytics Across Silos
After nine months of testing with beta clients such as Citi, Fox Sports and Visa, marketing intelligence software developer Origami Logic has launched a product that aims to help marketing organizations get a better handle on cross-channel performance. At the heart of the technology is a “Marketing Graph” search functionality, designed to let marketers query […]
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Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe, Salesforce, Oracle—they’re all talking about their marketing clouds. What is that? It is an amalgam of the tools they’re compiling that cover everything involved with ads, creative, targeting, serving and […]
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Procurement And Marketing Learning To Play Nice
The relationship between procurement and marketing has always been dicey, but things may be turning a corner. New survey results previewed Wednesday at Association of National Advertisers (ANA) Advertising Financial Management Conference show that while procurement and marketing professionals may not always see eye to eye, both parties are starting to collaborate better to achieve more […]
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Condé Nast Goes Cross-Platform With 'Catalyst' Audience Tool
A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms. Like many publishers, Condé Nast has “seen massive growth in the last two years,” said Christopher Reynolds, VP of marketing analytics for Condé Nast. Last year, Reynolds […]
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Metrics Causing Pain? Could Be A People Problem
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and this story is about people and processes. Part two of this series looked at startups that are trying to unify disparate marketing metrics, but technology can only go so far in solving […]
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White Ops On A Mission To Root Out Ad Fraud
Digital ad fraud has lately gained mainstream awareness, and many marketers at leading brands now realize the threat that fraud poses to their ability to track online advertising. A Wall Street Journal piece last week chronicled concerns at organizations like L’Oreal, General Motors and Verizon Communications. Fortunately for marketers, as the bad guys are shifting their […]
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Startups Emerge To Unify Metrics, Normalize Data
This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes. Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is […]
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MediaAlpha Brings RTB, Transparency To Lead Gen Market
A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for […]
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As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider’s perspective. But ad tech […]
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Cutting The Bull On Rampant Cord Cutting
Despite the ballyhoo over cord cutting, data from Forrester Research shows there’s no widespread move by consumers to cut television services in favor of Internet streaming, at least for now. The reprieve is certainly good news for broadcasters, and also gives marketers some breathing room to straighten out their digital video strategies. Forrester’s report showed […]
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Havas Teams Up With Provenir For Better Cross-Channel Data
Companies can spend millions on ads, SEO, search, content marketing, social and so on, but never maximize those dollars because they lack a good way of stringing together data about the interactions that result from that investment. With no singular picture into each customer’s cross-channel journey, brands don’t have the power to make real-time business […]
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Dynamic Signal’s Shift Into Employee Advocacy
Since Russ Fradin initiated Dynamic Signal following the $300 million acquisition of his previous startup, Adify by Cox Enterprises (which Cox has since shuttered), he has transitioned away from paid media and helps brands tap customers’ social media influence. The idea behind Dynamic Signal is to simplify the process by which passionate customers can advocate brands […]
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Callaway Drives Brand Authenticity Through Livefyre-Powered Social Stream
The marketing strategists at Callaway Golf hope to tee up more transparency and authenticity for the brand in 2014. A big first step in that is giving consumers more of a direct voice into brand messaging through a leap of faith. As part of a newly designed site launched last month, Callaway integrated streaming social […]
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Blasting Past Data-Driven Roadblocks: Speaking With Teradata Applications CMO Lisa Arthur
While most marketers today understand why they need to establish data-driven marketing strategies, the big question for most is how exactly to do it. Not only must they worry over technical implementation details, but data-driven marketing practices also depend on the effective leadership of people and processes to deliver value. As a career marketing leader […]
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Resonate Targets Agencies With Motivation Measurement Platform
Resonate has debuted a platform that measures consumers’ online motivations to help agencies better target campaigns across mobile, social and video. Dubbed Resonate Analytics for Agencies, the software is based on 4-year-old technology that statistically models people’s behavior online against in-depth, survey-based knowledge about their personal values to track how those values motivate the way […]
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ComScore, Rubicon And Others Look To MapR For Big Data Processing
As digital marketers hone the complementary sciences of behavioral metrics, segmentation and targeting, the deluge of consumer data consistently overwhelms traditional processing technology. The conventional data warehouse and relational database setup may be a workhorse for rigid systems like financial software, but for slicing and dicing marketing and advertising information, the infrastructure shows its age. […]