A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Bot Traffic
By 
Nate Neal
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With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
Affle Acquires Perion For $420 Million, Because ‘Synergies’
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
Fox Doesn’t Want To Talk About Roku, But It’s Got Lots To Say About Tubi And Politics
A combo of Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.
PODCAST: The Big Story
Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart
It’s fall, and M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar, and DoorDash bought Instacart.
Reddit Is Going Login Only. Blame Google
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.
