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»non-human traffic

Comic: Non-Human Traffic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // April 17th, 2020 //
»
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic

Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is. The company will roll out a Non-Human Traffic Credit Program, an automatic make good on all video impressions it buys on the open exchange that have been identified as fake or fraudulent. In... Continue reading »

by Kelly Liyakasa // February 26th, 2016 //
»
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion

The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner... Continue reading »

by Allison Schiff // December 1st, 2015 //
»
Bots Win! Nonhuman Ad Impressions Still Selling Like Hotcakes

It's been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value... Continue reading »

by Zach Rodgers // August 22nd, 2013 //
»
 

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