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»advertising fraud

Why The DOJ Finally Cracked Down On Ad Fraud

Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows with impunity, and shortly thereafter, they’d be back at it again – the seemingly eternal game of Whac-A-Mole. This time, there’s accountability. Two global botnets, Methbot and 3ve, are no more, and there are real people... Continue reading »
by Allison Schiff // November 28th, 2018 //
»
White Ops Blows The Lid Off A $1 Billion-Plus Russian Botnet

Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very least, that’s a little over $1 billion a year – a hefty chunk of the ad industry’s estimated $7.2 billion annual ad fraud problem. White Ops first uncovered the browser-based botnet in September 2015, when it... Continue reading »
by Allison Schiff // December 20th, 2016 //
»
Change Agent: Google Introduces Filter That Blocks Evolving Botnets

Google is upping its defenses against ad fraud to take on three malware families. The offenders include Bedep, plus two previously unknown entities internally code-named Beetal and Changthangi, which are named for goat species. Read the blog post. Google has developed a filter – now available for advertisers using DoubleClick Bid Manager (DBM) and Google Display... Continue reading »
by Ryan Joe // February 9th, 2016 //
»
Click Fraud In India Is Almost At The Tipping Point – But For Now, It’s Still The Wild East

Advertisers in India have become addicted to cheap clicks. “But it shouldn’t just about installs. It should be someone actually converting inside an app,” said Deepak Abbot, head of mobile growth at Times Internet, the digital product arm of Indian media titan Times India Group. Times Internet houses a host of apps that run the... Continue reading »
by Allison Schiff // December 9th, 2015 //
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Verified Traffic Doesn’t Necessarily Mean Bot-Free Traffic

Bots are slipping through the cracks. Digital security company Are You a Human claims to have identified a number of bots for sale in traffic that’s already been filtered by well-known verification companies. “The bots we saw through ad units were both on the open exchange and through direct DSP relationships,” said Reid Tatoris, COO... Continue reading »
by Allison Schiff // November 30th, 2015 //
»
Fraud Vendors Share Impressions On The White Ops/ANA Bot Study

2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of the numbers bandied about, often by the fraud vendors themselves, were alarming to say the least. A report released by cyber-security startup MdotLabs in October 2013 before it was acquired... Continue reading »
by Allison Schiff // December 30th, 2014 //
»
Linda Woolley To Head Cross-Industry Fraud-Fighting Unit

Linda Woolley wants TAG to have teeth in the fight against online ad fraud. The Trustworthy Accountability Group (TAG) is part of a cross-industry coalition composed of the American Association of Advertising Agencies, the Association of National Advertisers (which launched its own anti-fraud initiative with White Ops in July), and the Interactive Advertising Bureau (IAB).... Continue reading »
by Allison Schiff // November 3rd, 2014 //
»
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem

This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, Moat, PubChecker, RTB Asia, Telemetry, Videology and White Ops. Wasted delivery is not necessarily fraud – but all fraud is wasted delivery. In other... Continue reading »
by Allison Schiff // October 17th, 2014 //
»
Fraud-day With Dstillery: Everyone Is Responsible For Fighting Fraud

This is the seventh in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker, Videology and White Ops. The battle against botnets is ongoing. Ad tech firm Dstillery... Continue reading »
by Allison Schiff // September 12th, 2014 //
»
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker and Videology. When it comes to catching bots, higher walls and better locks... Continue reading »
by Allison Schiff // September 5th, 2014 //
»
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