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»invalid traffic

Why Apple’s SKAdNetwork Could Spur Ad Fraud In IOS 14

SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV... Continue reading »
by Allison Schiff // June 13th, 2019 //
»
How The Ad Tech Underbelly Helped Newsweek Media Group Buy Bots

When the International Business Times and its parent Newsweek Media Group were accused in February of buying bots to help win a major ad buy from the Consumer Financial Protection Board, they had a helping hand from PopAds. PopAds, which specializes in pop-unders and didn’t respond to requests for comment, also resells traffic, performs unauthorized... Continue reading »
by Allison Schiff // March 12th, 2018 //
»
How Conagra Kicks Low-Quality Impressions To The Curb

Conagra, which owns brands like Chef Boyardee and Orville Redenbacher’s, is no newbie at negotiating for better ad quality. In 2014, it started using comScore’s digital ad effectiveness tools to negotiate delivery guarantees with publishers to ensure display inventory was in view and seen by humans. But ConAgra wants both publishers and advertisers to work... Continue reading »
by Kelly Liyakasa // February 14th, 2017 //
»
Is Invalid Traffic Really A Problem In OTT?

Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract bad... Continue reading »
by Kelly Liyakasa // December 19th, 2016 //
»
 

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