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»cox media group

Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory

Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered. Data is fragmented. And advertisers need different strategies to hit different demos based on geography. A buyer might want to reach 34-year-old moms, for example, but that can mean one thing in Birmingham, Ala., and another... Continue reading »
by Allison Schiff // April 25th, 2019 //
»
Carat Experiments With Programmatic TV Using Cox

Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group. The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC,... Continue reading »
by Kelly Liyakasa // December 15th, 2016 //
»
Rare Brings Its Patriotic, Country Music-Loving Audience To Bat For Advertisers

Cox Media Group’s libertarian startup site Rare recently won a showdown with old media. After Steven Tyler released his country music video on “Good Morning America,” where it got some traction, Rare linked to the video and generated 10 times the impressions: It drove 2.5 million page views in 48 hours, with an average time spent... Continue reading »
by Sarah Sluis // August 12th, 2015 //
»
How Cox Media Group Powers Dynamic Messaging With Surveys

Whether one considers the survey time-tested or old-fashioned, advertisers and media companies still use voice-of-the-customer tools and techniques to tweak their messaging. Atlanta-based Cox Media Group, for instance, operates 80 websites, four major newspapers, 11 television stations and a slew of radio stations. The media company, which relies on a range of analytics tools including... Continue reading »
by Kelly Liyakasa // June 2nd, 2014 //
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