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»Axios

How Can Publishers Gird Their Futures

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, CMO at LiveIntent. Around 2015, publishers who put all their eggs in the basket of being promised rising engagement from videos on Facebook were caught in a precarious position when it turned out... Continue reading »
by AdExchanger // February 19th, 2021 //
»
Industry Preview: Axios CEO Jim VandeHei On Media Post-Trump

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Axios published its first article in January 2017, the same month Trump took office. Now Axios CEO and co-founder Jim VandeHei... Continue reading »
by Sarah Sluis // January 25th, 2021 //
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Axios Launches Native App Ahead Of Schedule As Time Spent With News Soars Thanks To Coronavirus

Axios launched its first mobile app on Wednesday two weeks earlier than planned in order to take advantage of the explosion in engagement with news content during the pandemic. The news site had more than 26 million unique visits in March, a record, said Mike Berkley, chief product officer at Axios. Of that web traffic,... Continue reading »
by Allison Schiff // April 15th, 2020 //
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Digital Publishers Start Turning A Profit; Why The Slow Transition From Linear To OTT Is A Good Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year... Continue reading »
by AdExchanger // January 23rd, 2020 //
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Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories –... Continue reading »
by AdExchanger // November 13th, 2019 //
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Axios Has A Game Plan For Growth, And It’s All About Engagement

The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes just under 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open... Continue reading »
by Allison Schiff // September 3rd, 2019 //
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NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
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Axios: If People Have No Time To Read News, Why Would They Engage With Ads?

Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a... Continue reading »
by Allison Schiff // March 7th, 2018 //
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