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»Axios

Axios Has A Game Plan For Growth, And It’s All About Engagement

The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes just under 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open... Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
Axios: If People Have No Time To Read News, Why Would They Engage With Ads?

Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a... Continue reading »
by Allison Schiff // March 7th, 2018 //
»

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