Zenith: Advertisers Will Pay Big Bucks For Premium Video, But Screen Size Matters
Advertisers are willing to pay a “substantial premium” on nonmobile video ads, according to a ZenithOptimedia video ad spend forecast issued Monday. Despite the fact that more consumers watch video on their mobile devices, video ad spend hasn’t grown with quite the same gusto. “Mobile is the dominant platform for consumption, but it won’t become the […]