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»OneView

Roku Caps Record Year, But Surge In Streaming Viewers Still Outpacing Ad Spend

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming... Continue reading »
by Tony Rifilato // February 22nd, 2021 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »
by Tony Rifilato // December 18th, 2020 //
»
Advertising Drives Roku’s Record Q3 Revenue Growth

Video streaming giant Roku’s revenue soared 73% YOY to $452 million in Q3. Roku’s Platform business – which includes advertising and content distribution revenue – saw its strongest quarter in the segment’s history, with revenue leaping 78% YOY to $319 million. Roku attributed the record Platform numbers to strong growth in advertising as brands embraced... Continue reading »
by Tony Rifilato // November 6th, 2020 //
»
 

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