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»OneView

Roku And Nielsen Continue Their Strategic Accord; Will The Olympics Be A Disaster for NBC?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree …  … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019.  With the partnership, Roku can promise that advertisers licensing the data only pay for… Continue reading »
by AdExchanger // February 2nd, 2022 //
»
Roku’s Viewership Declines From Pandemic Peak

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added… Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
Roku Caps Record Year, But Surge In Streaming Viewers Still Outpacing Ad Spend

“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming… Continue reading »
by Tony Rifilato // February 22nd, 2021 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions… Continue reading »
by Tony Rifilato // December 18th, 2020 //
»
Advertising Drives Roku’s Record Q3 Revenue Growth

Video streaming giant Roku’s revenue soared 73% YOY to $452 million in Q3. Roku’s Platform business – which includes advertising and content distribution revenue – saw its strongest quarter in the segment’s history, with revenue leaping 78% YOY to $319 million. Roku attributed the record Platform numbers to strong growth in advertising as brands embraced… Continue reading »
by Tony Rifilato // November 6th, 2020 //
»
 

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