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»newfronts

Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which... Continue reading »
by Allison Schiff // May 3rd, 2018 //
»
Hulu Launches Dynamic Ad Insertion, Hits 20 Million Subscribers

Hulu told advertisers at its upfront on Wednesday that it’s reached the 20-million-subscriber mark. While 20 million subscribers is a lot smaller than rivals Netflix (125 million subs) and Amazon Prime (100 million subs), Hulu is ad-supported and only in the US. Ad-supported subscribers are up 40% this year to 40 million viewers, said Hulu’s... Continue reading »
by Alison Weissbrot // May 2nd, 2018 //
»
The New York Times Touts TV And Voice In NewFront Pitch

The New York Times is eyeing inroads into TV and emerging channels such as voice search to confront the new realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a billion-dollar consumer business with 3.6 million subscribers across digital and print,” New... Continue reading »
by Kelly Liyakasa // April 30th, 2018 //
»
TwitterTV? Twitter Makes The Case For Live At Its Inaugural NewFronts

Twitter’s first-ever NewFronts pitch to advertisers: We’re like TV for millennials. But do people really want to tune in to Twitter to watch long-form live-streaming content? Bloomberg, which announced an expanded live-streaming deal with Twitter on Monday, is betting on the fact that consumers are ready. “When we see millions of people go to Twitter... Continue reading »
by Allison Schiff // May 2nd, 2017 //
»
NewFronts: Digital Pubs Act More Like TV

YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s glitzy Brandcast event Thursday night in New York City. She cited MAGNA Global’s $250 million upfront commitment to Google Preferred as evidence of the shift of brand TV dollars to digital. YouTube... Continue reading »
by Kelly Liyakasa // May 6th, 2016 //
»
At NewFronts, The Convergence Between Linear And Digital Takes Center Stage

The NewFront presentations, which started April 27 and continued through Thursday, showcased the convergence between digital video and linear TV. As the latter embraces targeting, digital video chases after “premium” in the eyes of buyers. The deal that epitomizes this merging isn’t yet official: Vice Media’s plans to take over a channel of one of... Continue reading »
by Sarah Sluis // May 7th, 2015 //
»
AOL Inks Deal With NBCUniversal, Pursues Perpetual Video

Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a new video content and distribution agreement with broadcaster NBCUniversal. Starting this summer, select NBCUniversal videos from network partners Bravo, CNBC, E!, MSNBC, NBC, Oxygen, Syfy, Telemundo and USA will be... Continue reading »
by Kelly Liyakasa // April 29th, 2015 //
»
It’s Video Or Bust For BuzzFeed And Bloomberg

On the opening day of advertiser NewFronts, BuzzFeed and Bloomberg Media were clear about their intentions: They’re pursuing video. Aggressively. At its Monday event in New York, BuzzFeed said it will release by the year’s end a proprietary tool called Pound, designed to show advertisers how BuzzFeed stories and video content travel across the web.... Continue reading »
by Kelly Liyakasa // April 28th, 2015 //
»
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement

At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore's cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of a theme at the NewFronts, with AOL and Yahoo unveiling similar plans. Time Inc., a division of Time Warner that will be spun off this quarter,... Continue reading »
by Beth Goodbaum // May 5th, 2014 //
»
DigitasLBi NewFront: Digital Convergence And The Need For Speed

There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and LBi last February, was out in full force as a partner on AOL’s original content, Google Preferred and, at its own NewFront Thursday, as a partner to publishers and tech... Continue reading »
by Kelly Liyakasa // May 2nd, 2014 //
»
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