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»Wall Street Journal

The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically

The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology,… Continue reading »

by Sarah Sluis // August 3rd, 2017 //
»
Wall Street Journal Bets On Moment-Based Apps

The Wall Street Journal plans to increase subscriptions by creating mobile-specific experiences with its What’s News and London-focused WSJ City apps. The two apps appeal to specific reader needs, unlike the main WSJ app’s broader reach. What’s News features top stories users can scan on a subway or in an elevator. WSJ City offers a… Continue reading »

by Sarah Sluis // November 2nd, 2016 //
»
 

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