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»Jeremi Gorman

Snap’s Usage Is Up But Ad Spend Growth Declines Amid Pandemic

Snap is seeing a boost in user activity but a dip in advertiser spend in the wake of COVID-19. Daily active users reached 229 million in the first quarter, growing across all regions and on Android and iOS, the company announced Tuesday in its Q1 2020 earnings report. That represents a 20% increase from the... Continue reading »
by Alison Weissbrot // April 21st, 2020 //
»
Snap’s Got A Plan To Juice ARPU, Which Is Growing But Still Lags Its Peers

Snap is super focused on improving its average revenue per user (ARPU) this year. Snap’s ARPU for North America is growing – up 31% year over year (YoY) in the fourth quarter of 2019 – but at $4.42, it still significantly lags Facebook’s, which topped $41 in Q4. On Tuesday, chief business officer Jeremi Gorman outlined... Continue reading »
by Allison Schiff // February 4th, 2020 //
»
New Media Will Buy Gannett For $1.4B; Microsoft Snaps Up PromoteIQ

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with... Continue reading »
by AdExchanger // August 6th, 2019 //
»
Direct Response Advertisers Doubled Their Spend On Snapchat In Q1

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
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