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»Jeremi Gorman

New Media Will Buy Gannett For $1.4B; Microsoft Snaps Up PromoteIQ

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with... Continue reading »
by AdExchanger // August 6th, 2019 //
»
Direct Response Advertisers Doubled Their Spend On Snapchat In Q1

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
»

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