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»NYT

NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »

by AdExchanger // May 20th, 2020 //
»
Digital Advertising And Subscriptions Spur New York Times’ 2017 Revenue Growth

The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense of its other key growth driver: digital advertising. The Times’ total subscription revenue surpassed $1 billion in 2017 as the company added 157,000 net new, digital-only subscriptions in Q4, it announced during its Q4 earnings... Continue reading »

by Kelly Liyakasa // February 8th, 2018 //
»
Podcast: In Fast Times, The Times Gets Faster

Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. "Failing" never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow... Continue reading »

by Zach Rodgers // March 17th, 2017 //
»
The New York Times To Loosen RTB Restrictions, Expand Programmatic Initiatives

What’s up with The New York Times Co. and programmatic? We’ve pondered that question before, but the publishing giant declined to speak at the time. Since then, Times SVP of Ad Products and R&D Michael Zimbalist has revealed to AdExchanger that the company intends to release more inventory cautiously into the RTB space. It also is planning an... Continue reading »

by Ryan Joe // April 9th, 2014 //
»
Old Ways At The New York Times: Is Programmatic In The Past?

When The New York Times discontinued in February its director of programmatic advertising position, held by Matt Prohaska, partners and advertisers wondered how this would affect the publisher’s programmatic initiatives. Certainly the Times sought to alter its structure, saying in a statement it was “re-imagining and growing [its] programmatic organization and strategy with a focus... Continue reading »

by Ryan Joe // March 10th, 2014 //
»
NY Times Discontinues Programmatic Advertising Role

The New York Times, which last May made a move – albeit reluctantly – toward programmatic media selling with the hire of the company’s first director of programmatic advertising, Matt Prohaska, seems to have backtracked. Prohaska’s position, AdExchanger has learned, has been discontinued as of Tuesday afternoon. Prohaska was not available for comment. It is unclear... Continue reading »

by Ryan Joe // February 19th, 2014 //
»
Veteran NYT Ad Ops Director Keltz Joins Hearst Magazines

Hearst Magazines Digital Media has continued expanding its programmatic focus by hiring former New York Times ad ops director Heather Keltz to fill its newly created position of VP for ad operations. Keltz reports to Mike Smith, the erstwhile Forbes chief digital officer who joined Hearst Magazines Digital as VP of revenue platforms and operations... Continue reading »

by David Kaplan // January 28th, 2014 //
»
NYTCo Digital Dollars Slip Again, Attributed To 'Complexity, Fragmentation'

While the New York Times Co.'s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a "complex and fragmented" marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In... Continue reading »

by David Kaplan // August 1st, 2013 //
»
NYTCo Pins Display Troubles On Programmatic Buying

For the past year, the New York Times Co. has been faced with declining digital ad revenues at its flagship newspaper and ancillary properties. For much of that time, the company has pointed to the weak economy and to the problems at the About Group. With About, which had been unable to reverse falling revenue... Continue reading »

by David Kaplan // October 25th, 2012 //
»
 

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