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»Vizio

Vizio’s Bet On Advertising And Data Is Paying Off At Last

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is… Continue reading »
by James Hercher // August 11th, 2022 //
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Google In The News; Comcast Considers A New Smart TV For Its Living Room

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue… Continue reading »
by AdExchanger // July 28th, 2022 //
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Why Netflix’s Subscription Model Makes It Unique; The Smart TV Overlay Ad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to… Continue reading »
by AdExchanger // April 5th, 2022 //
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Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There?  Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says… Continue reading »
by AdExchanger // February 18th, 2022 //
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How ACR Data Is Underpinning Vizio’s Fast-Growing Ads Business

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio… Continue reading »
by Alyssa Boyle // January 31st, 2022 //
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The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »
by Tony Rifilato // October 18th, 2021 //
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Why The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular… Continue reading »
by AdExchanger Guest Columnist // October 4th, 2021 //
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Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well… Continue reading »
by Tony Rifilato // September 9th, 2021 //
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Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which… Continue reading »
by AdExchanger // August 25th, 2021 //
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Vizio Nixes DSPs From Inscape; Ad-Free Programmers Missing Out

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent.… Continue reading »
by AdExchanger // July 30th, 2021 //
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