• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Vizio

Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End Stack

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the... Continue reading »
by Allison Schiff // August 15th, 2019 //
»
Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst... Continue reading »
by AdExchanger // July 19th, 2019 //
»
The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,... Continue reading »
by Sarah Sluis // June 26th, 2019 //
»
Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows... Continue reading »
by Rae Paoletta // August 16th, 2018 //
»
Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.... Continue reading »
by Kelly Liyakasa // December 13th, 2017 //
»
Can The Opt-Out Move More Ad Budgets To OTT? Videology And Tru Optik Bet It Will

Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would target... Continue reading »
by Kelly Liyakasa // August 2nd, 2017 //
»
Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data

The fallout from the Federal Trade Commission’s (FTC) litigation against smart TV manufacturer Vizio for “unfair and deceptive data-collection” practices didn’t end with its $2.2 million settlement in February. Separately, Vizio is also embroiled in a class-action lawsuit that industry insiders predict is far from over. These allegations stem from claims the smart TV manufacturer... Continue reading »
by Kelly Liyakasa // March 14th, 2017 //
»
TV Data Goes Opt-In: FTC Penalizes Vizio For 'Unfair And Deceptive' Data Collection

Television viewing data is sensitive. And because consumers don’t expect such data to be collected, smart-TV manufacturer Vizio was penalized for doing so without an opt-in. Vizio paid the Federal Trade Commission (FTC) $2.2 million to settle charges over its data collection practices on Monday. The settlement requires that Vizio delete its old data and... Continue reading »
by Sarah Sluis // February 6th, 2017 //
»
Chinese Tech Giant LeEco Enters The US With A Bang

LeEco, the Chinese electronics company that shelled out $2 billion for smart TV manufacturer Vizio in July, held a splashy event Wednesday in San Francisco to mark its entry into the US, where it could one day give Apple a run for its money. Beyond making a selection of its smart devices available in the... Continue reading »
by Allison Schiff // October 19th, 2016 //
»
LeEco’s $2B Vizio Deal Raises Questions About Its Division Of Television And Data Assets

Chinese electronics brand LeEco’s $2 billion acquisition of American smart TV manufacturer Vizio on Tuesday divorced its TV software and hardware operations from its data business. Although LeEco billed the deal as a move to drive more retail distribution opportunities for its electronics in the US, AdExchanger sources suggest the separation may be due to... Continue reading »
by Kelly Liyakasa // July 28th, 2016 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down To Jan. 1
  • Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets
  • 2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
  • GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
  • New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved