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»ACR data

Why ACR Data Could Be A Smart TV Move

Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first.
by Alyssa Boyle // August 12th, 2022 //
»
Vizio’s Bet On Advertising And Data Is Paying Off At Last

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is… Continue reading »
by James Hercher // August 11th, 2022 //
»
Magnite Depends On Streaming To Get As Programmatic As Possible

Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. And its CTV business alone grew by more than double that number (52%). It’s a plateau compared with last quarter’s growth, but Magnite has strong hopes for CTV’s burgeoning programmatic ecosystem.
by Alyssa Boyle // August 10th, 2022 //
»
LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV.… Continue reading »
by AdExchanger // March 31st, 2022 //
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Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.
by Alyssa Boyle // March 24th, 2022 //
»
Tremor International On Aggregating More TV Data And Continuing The ‘End-To-End Platform’ Trend

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are striking partnerships left and right to aggregate as much TV data as possible in their quest to compete against the walled gardens. But activation is still a challenge. Too many middlemen make media buying a… Continue reading »
by Alyssa Boyle // February 24th, 2022 //
»
How ACR Data Is Underpinning Vizio’s Fast-Growing Ads Business

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio… Continue reading »
by Alyssa Boyle // January 31st, 2022 //
»
Facebook Falls (But Not As Bad As Snap); Amazon Sweetens Its Brand Follow Feature

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Burn Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework. And Facebook warned that the road ahead will remain rocky. Facebook’s Q3 revenue grew 35% to $29.01 billion, missing expectations… Continue reading »
by AdExchanger // October 27th, 2021 //
»
Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which… Continue reading »
by AdExchanger // August 25th, 2021 //
»
 

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