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»google analytics

AccuWeather Matches User Behavior With Revenue

AccuWeather knew the CPMs it garnered from advertisers varied widely, a reflection of today’s programmatic audience-buying tactics. Like most publishers, the company relied mostly on intuition to match high CPMs to reader behaviors. One reason AccuWeather had limited insight was because its data was disconnected. DoubleClick for Publishers (DFP), its advertising platform, analyzed ad revenue.... Continue reading »
by Sarah Sluis // September 13th, 2016 //
»
Google Rolls Adometry And A Data Management Platform Into Analytics 360 Suite

Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the centerpiece; Adometry, rebranded as Attribution 360; the data management platform (DMP) Audience Center 360; Optimize 360, a website optimization and personalization product; Data Studio 360, an... Continue reading »
by James Hercher // March 15th, 2016 //
»
How Good Is Google At Digital Marketing?

While Google has gotten really good at display – more than $4 billion in display ad revenue good – how about the rest of Google’s digital marketing stack? Like enterprise platform players Oracle, IBM, Adobe and Salesforce.com, Google’s ad and marketing tech offering is a sum of many acquired parts. Google followed its $3.1 billion... Continue reading »
by Kelly Liyakasa // August 11th, 2014 //
»
Acxiom Looks to Data Viz; Q&A With New Product Chief Mui And CEO Howe

Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources - for instance by helping automakers compile leads from their own branded sites, car research sites, dealer walk-ins, and other sources. Customers in financial services, media, CPG, and tech,... Continue reading »
by Zach Rodgers // April 22nd, 2012 //
»
 

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