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»SpringServe

Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars

Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe's video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video... Continue reading »
by Tony Rifilato // July 1st, 2021 //
»
SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech

The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal were not disclosed. Though the deal is not an outright acquisition, SpotX and SpringServe will collaborate on new features that shared customers can use, said SpotX COO Sean Buckley. SpringServe and SpotX are both supply-side... Continue reading »
by James Hercher // July 20th, 2020 //
»
A Better Way for Publishers to Think About Open Source

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created a Linux-based web browser platform that other developers could access and build upon.... Continue reading »
by AdExchanger // March 23rd, 2018 //
»
Fill Rates And Other Issues With Video Header Bidding

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video,... Continue reading »
by AdExchanger // October 19th, 2017 //
»
 

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