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»SpringServe

A Better Way for Publishers to Think About Open Source

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created a Linux-based web browser platform that other developers could access and build upon.... Continue reading »
by AdExchanger // March 23rd, 2018 //
»
Fill Rates And Other Issues With Video Header Bidding

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video,... Continue reading »
by AdExchanger // October 19th, 2017 //
»

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