• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»SpringServe

SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech

The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal were not disclosed. Though the deal is not an outright acquisition, SpotX and SpringServe will collaborate on new features that shared customers can use, said SpotX COO Sean Buckley. SpringServe and SpotX are both supply-side... Continue reading »
by James Hercher // July 20th, 2020 //
»
A Better Way for Publishers to Think About Open Source

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created a Linux-based web browser platform that other developers could access and build upon.... Continue reading »
by AdExchanger // March 23rd, 2018 //
»
Fill Rates And Other Issues With Video Header Bidding

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video,... Continue reading »
by AdExchanger // October 19th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers
  • Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful'
  • Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
  • We Need To Talk About First-Party Data – Because It Doesn't Belong To You
  • Google To Release Brand Safety Blocklists That Update Themselves Automatically
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved