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»white ops

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White Ops Mulls Name Change; WFA Sees Uptick In Digital Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the... Continue reading »
by AdExchanger // October 7th, 2020 //
»
The Persistence Of Ad Fraud; ByteDance Mulls TikTok Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is mostly gone. But more sophisticated bad actors are still active. Protected Media identified an in-app bot fraud network, dubbed “Hydra,” that siphoned off an estimated $100 million, Business Insider reports. “It's the most disciplined operation... Continue reading »
by AdExchanger // July 27th, 2020 //
»
White Ops Uncovers Advanced Mobile App Ad Fraud Scheme

White Ops has uncovered a mobile ad fraud operation with unusually sophisticated and patient tactics to embed itself in mobile phones, the company said Thursday. The investigation, dubbed CHARTREUSEBLUR (most of the 29 perpetrating apps used “blur” in the name, and apparently the White Ops threat research team is fond of the liqueur chartreuse), rounded... Continue reading »
by James Hercher // July 23rd, 2020 //
»
Why The DOJ Finally Cracked Down On Ad Fraud

Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows with impunity, and shortly thereafter, they’d be back at it again – the seemingly eternal game of Whac-A-Mole. This time, there’s accountability. Two global botnets, Methbot and 3ve, are no more, and there are real people... Continue reading »
by Allison Schiff // November 28th, 2018 //
»
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a... Continue reading »
by Kelly Liyakasa // March 15th, 2018 //
»
White Ops Co-Founder Michael Tiffany Passes The Reins To A New Chief Exec

Self-styled gentleman hacker Michael Tiffany is standing down as chief exec of White Ops. On Wednesday, the company announced that Tiffany, who co-founded White Ops in 2013, is transitioning to the president role, where he’ll work more closely with the engineers focusing on product innovation and on evangelizing fraud prevention in the industry. Sandeep Swadia,... Continue reading »
by Allison Schiff // June 14th, 2017 //
»
ANA/White Ops: Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion

Wait, there’s good news in the fight against ad fraud? The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The... Continue reading »
by Allison Schiff // May 24th, 2017 //
»
Exchanges Downplay Methbot’s Impact, But The Fallout Will Extend Into 2017

On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a few... Continue reading »
by Allison Schiff // December 23rd, 2016 //
»
White Ops Blows The Lid Off A $1 Billion-Plus Russian Botnet

Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very least, that’s a little over $1 billion a year – a hefty chunk of the ad industry’s estimated $7.2 billion annual ad fraud problem. White Ops first uncovered the browser-based botnet in September 2015, when it... Continue reading »
by Allison Schiff // December 20th, 2016 //
»
Is Invalid Traffic Really A Problem In OTT?

Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract bad... Continue reading »
by Kelly Liyakasa // December 19th, 2016 //
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