• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»eric roza

Sneaky ad-fraud guy
The Persistence Of Ad Fraud; ByteDance Mulls TikTok Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is mostly gone. But more sophisticated bad actors are still active. Protected Media identified an in-app bot fraud network, dubbed “Hydra,” that siphoned off an estimated $100 million, Business Insider reports. “It’s the most disciplined operation… Continue reading »
by AdExchanger // July 27th, 2020 //
»
Eric Roza To Depart As Chief Of Oracle Data Cloud

Ryan Joe contributed. Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general manager. Roza told employees in a note on Monday that he plans to retire this summer, in order to spend more time with his family. (Full note reprinted below.) “New and unexpected roles as… Continue reading »
by Allison Schiff // April 3rd, 2019 //
»
Oracle Data Cloud’s Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition of… Continue reading »
by James Hercher // September 25th, 2018 //
»
UCLA Offers Advertisers A New Way To Buy Traditional Media

National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-olds… Continue reading »
by Ryan Joe // July 30th, 2018 //
»
Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple… Continue reading »
by Ryan Joe // September 28th, 2017 //
»
Oracle Data Cloud’s New Chief, Eric Roza, Searches For The Sweet Spot Between Quantity And Quality

With Omar Tawakol departing as head of Oracle Data Cloud, Eric Roza, who served as the unit’s co-SVP after Oracle acquired his company Datalogix, will become GM. Roza had previously focused on Data Cloud’s go-to-market strategy and will now oversee product, engineering, operations and data science. But he’s also shepherding Data Cloud through a philosophical… Continue reading »
by Ryan Joe // September 29th, 2016 //
»
DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year

There’s more power coming to the buy-side according to DataLogix’ Eric Roza. From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks: “In terms of the agency world and the trading desks, I think we’ll get in the half-billion  dollar… Continue reading »
by AdExchanger // March 22nd, 2010 //
»
 

Popular Today

  • attribution
    Losing Faith In Walled Gardens, Brands Test New Analytics
  • Digital TV and Video
    Why ACR Data Could Be A Smart TV Move
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • Platforms
    Waze On Why Location-Based Ads Don’t Have To Be Creepy
  • Ad Exchange News
    Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved