Home Ad Exchange News DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year
Ad Exchange News

DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year

By AdExchanger

SHARE:

NexTargetingThere’s more power coming to the buy-side according to DataLogix’ Eric Roza.

From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks:

“In terms of the agency world and the trading desks, I think we’ll get in the half-billion  dollar plus range in media buying this year. Almost all of it data-driven.

I was at lunch with one of the  guys who runs one of the four main trading desks for the big holding companies. They’re going to double over the next two years. They’re already the biggest media buyer within the entire agency holding company. And I agree with Ramsey (McGrory of Yahoo!), overall, I don’t think the balance is going to shift dramatically … this year. I think the big trend is going to be everyone testing stuff and more power to the buy-side.”

By John Ebbert

Must Read

Publishers

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Albert Thompson, Managing Director, Digital at Walton Isaacson
Agencies

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

A comic depiction of Google's ad machine sucking money out of a publisher.
Google antitrust trial

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Alphabet Soup
Online Advertising

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction
Google antitrust trial

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Platforms

Google Ads Will Now Use A Trusted Execution Environment By Default

Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

Popular

  1. A comic depiction of Google's ad machine sucking money out of a publisher.
    Google antitrust trial

    DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

    Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

  2. Albert Thompson, Managing Director, Digital at Walton Isaacson
    Agencies

    To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

    Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

  3. James Shears, VP, business development & client partnerships, XR Extreme Reach
    OPINION: On TV & Video

    Creative IDs Are Coming – Here’s What To Expect

    Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI and more effective tracking of ads across platforms.

  4. Comic: Alphabet Soup
    Online Advertising

    Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

    In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

  5. Political Advertising

    Political Buyers Should Warm Up To CTV This Election Season

    While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.