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»Sellers.json

After a disappointing debut in June, Google released an updated version of its sellers.json file that now includes 1.2 million publishers.
Google Grows Its Sellers.json File To 1.2 Million Publishers

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and... Continue reading »
by Allison Schiff // October 16th, 2020 //
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Jon Clyman headshot
Sellers.json Was A Boon For Transparency. Now It's Time For Buyers.json.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by John Clyman, vice president of engineering, marketplace quality and security, at Magnite. It's time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from... Continue reading »
by AdExchanger // September 30th, 2020 //
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The Big Story: Sellers Out

At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke... Continue reading »
by Ryan Joe // June 18th, 2020 //
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Google Releases Incomplete Version Of Its Sellers.json File

Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy... Continue reading »
by Sarah Sluis // June 17th, 2020 //
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Sellers.json Is Great, But It Could Be Better

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward.... Continue reading »
by AdExchanger // February 19th, 2020 //
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Trade Desk Clashes With Google Over Transparency Initiative

The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to... Continue reading »
by Sarah Sluis // July 22nd, 2019 //
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Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side

First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications. The two new specs, released for public comment by the IAB Tech Lab on Thursday, are both meant to help advertisers get a better understanding of whether the inventory they’re buying is legit and where it’s coming from.... Continue reading »
by Allison Schiff // April 11th, 2019 //
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