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»buyers.json

Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for... Continue reading »

by AdExchanger // March 31st, 2021 //
»
Jon Clyman headshot
Sellers.json Was A Boon For Transparency. Now It's Time For Buyers.json.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by John Clyman, vice president of engineering, marketplace quality and security, at Magnite. It's time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from... Continue reading »

by AdExchanger // September 30th, 2020 //
»
 

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